Classical Music Instruments :: essays research papers

Woodwinds: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Flute: The flute is made in the form of an open cylindrical air column about 66 cm long. Its fundamental pitch is middle C (C4) and it has a range of about three octaves to C7. Sound is produced from a flute by blowing onto a sharp edge, causing air enclosed in a tube to vibrate. The modern flute was developed by Theobald Boehm who experimented with it from 1832 to 1847, desiring to give it a bigger tone. He finally produced a parabolic (bowl-shaped) head joint attached to a cylindrical body with open-standing keys and finger pads to cover large finger holes. Since then, other minor improvements have been made. The modern flute usually has a range from middle C (C4) upward for about three octaves. In Europe flutes are often constructed of wood; silver is commonly used in the United States. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Oboe: The oboe is a soprano-range, double-reed woodwind instrument of length 62 cm. Its wooden tube is distinguished by a conical bore expanding at the end into a flaring bell. The modern oboe's range extends from the B-flat below middle C (B3-flat) to the A nearly three octaves higher (A6). Sounding a fifth below the oboe is the English horn and the bass member of this family is the bassoon. A melodic instrument capable of very gentle, expressive passages, the instrument is yet said to take a large amount of air to play. The range of pressure between the softest and loudest sounds is rather small, so careful control of the pressure on the reed is necessary. Traditionally made from African Blackwood, also called grenadille, the instrument is made in three parts. The top joint has 10 holes, three of which are manipulated by the player's left hand. The bottom joint also has 10 holes, three of which the player uses with the right hand. The bell section has two hole s, covered with keys, which are not typically used by the player. Oboes are still hand made by expert craftsmen who are very secretive about the dimensions, size of aperture, etc. used in the construction. The double reed is fashioned from cane which is grown on the east coast of Spain, which is usually dried and aged for several years. The careful fashioning of the double reed is a key part of getting a fine musical sound from the instrument. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Clarinet: The clarinet consists of a closed cylindrical air column with a bell-shaped opening at one end. Classical Music Instruments :: essays research papers Woodwinds: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Flute: The flute is made in the form of an open cylindrical air column about 66 cm long. Its fundamental pitch is middle C (C4) and it has a range of about three octaves to C7. Sound is produced from a flute by blowing onto a sharp edge, causing air enclosed in a tube to vibrate. The modern flute was developed by Theobald Boehm who experimented with it from 1832 to 1847, desiring to give it a bigger tone. He finally produced a parabolic (bowl-shaped) head joint attached to a cylindrical body with open-standing keys and finger pads to cover large finger holes. Since then, other minor improvements have been made. The modern flute usually has a range from middle C (C4) upward for about three octaves. In Europe flutes are often constructed of wood; silver is commonly used in the United States. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Oboe: The oboe is a soprano-range, double-reed woodwind instrument of length 62 cm. Its wooden tube is distinguished by a conical bore expanding at the end into a flaring bell. The modern oboe's range extends from the B-flat below middle C (B3-flat) to the A nearly three octaves higher (A6). Sounding a fifth below the oboe is the English horn and the bass member of this family is the bassoon. A melodic instrument capable of very gentle, expressive passages, the instrument is yet said to take a large amount of air to play. The range of pressure between the softest and loudest sounds is rather small, so careful control of the pressure on the reed is necessary. Traditionally made from African Blackwood, also called grenadille, the instrument is made in three parts. The top joint has 10 holes, three of which are manipulated by the player's left hand. The bottom joint also has 10 holes, three of which the player uses with the right hand. The bell section has two hole s, covered with keys, which are not typically used by the player. Oboes are still hand made by expert craftsmen who are very secretive about the dimensions, size of aperture, etc. used in the construction. The double reed is fashioned from cane which is grown on the east coast of Spain, which is usually dried and aged for several years. The careful fashioning of the double reed is a key part of getting a fine musical sound from the instrument. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Clarinet: The clarinet consists of a closed cylindrical air column with a bell-shaped opening at one end.

My Community Service Taught Me About Leadership Essay -- Volunteer Wor

In the past four years of my life, voluteer work has left an indelible mark on my heart and mind. When I became a voluteer, I had a very vague notion of leadership. As my high school days come to an end, I am left with the feeling that I have finally come into my own shoes, discovering the things that are important to me and those that are not. I have found my personal leadership style, and I now pay attention to the leaders I come across each day. For this reason, voluteering has been both an enlightening and inspiring experience, for I am surrounded by peers, mentors, and the voluteer program director, all of whom are leaders with creative visions of their own. At the beginning of the school year, my voluteer project goal was to organize a program about emotional and verbal abuse that would be welcomed into area high schools. I wanted the program to include speakers who could share their personal experiences in emotionally destructive rela... ...th this single life that I have been given. I am going to touch as many other lives as I possibly can. The moments we spend leading others to find their own personal definitions of happiness are worth so much more than ours alone. Sometimes to see the beauty and meaning in the small things, we must rid ourselves of all the "fluff' that threatens to distract us. Time is too precious and our gifts, as leaders, too valuable to be wasted on things that do not touch our hearts. My Community Service Taught Me About Leadership Essay -- Volunteer Wor In the past four years of my life, voluteer work has left an indelible mark on my heart and mind. When I became a voluteer, I had a very vague notion of leadership. As my high school days come to an end, I am left with the feeling that I have finally come into my own shoes, discovering the things that are important to me and those that are not. I have found my personal leadership style, and I now pay attention to the leaders I come across each day. For this reason, voluteering has been both an enlightening and inspiring experience, for I am surrounded by peers, mentors, and the voluteer program director, all of whom are leaders with creative visions of their own. At the beginning of the school year, my voluteer project goal was to organize a program about emotional and verbal abuse that would be welcomed into area high schools. I wanted the program to include speakers who could share their personal experiences in emotionally destructive rela... ...th this single life that I have been given. I am going to touch as many other lives as I possibly can. The moments we spend leading others to find their own personal definitions of happiness are worth so much more than ours alone. Sometimes to see the beauty and meaning in the small things, we must rid ourselves of all the "fluff' that threatens to distract us. Time is too precious and our gifts, as leaders, too valuable to be wasted on things that do not touch our hearts.

Literary Elements Movie Analysis

Literary Elements Book/Movie Analysis Activity Have you ever thought why most of us are interested in the stories we read or the movies we watch, the characters, the action, the suspense and the love stories? The writer has to think of how the story must be told, what effect it must it have on a reader or movie-goer, and what is the best way to present his/her ideas. To get the reader's attention,  literary elements, the techniques or kinds of writing, are used by authors/screenwriters. The proper use of those elements enables the author to keep us interested while reading a story or a writer to enjoy a movie.Literary elements, such as setting, characters, point of view, conflict and the included dialogue, are all relevant to stories, establishing their plot, mood, and theme. For your assignment you will choose a favorite book or movie that is appropriate for school. You will be identifying some of the literary elements that we have been learning in reading class. You will also ana lyze and explain the elements as I did for you in class for â€Å"The Color Purple† (TCP) You will identify the the following:  I will give you examples from the project I modeled in class: Title:Scene: Time and place the story takes place. Point of View: Through whose eyes is the story being told? Celie speaks in the first person through a series of private letters she writes to God and her sister Nettie. We see and hear the story through Celie's eyes. Characters: Protagonist and Antagonist Exposition or Beginning: Like you, all of the characters in a story have a history, details about their pasts that are important to understanding their personality and their present lives. It is important that readers know some of these details in order to understand a story. This is call the exposition.It is the backround information on the characters and setting explained at the beginning of the story. For example, when I modeled my presentation in class regarding â€Å"The Color Pur ple's† protagonist Celie. It was important to know that she was abused physically, mentally and verbally by all of the men in her life. It was important to know that her father gave her away to a vicious man named Albert to be married. We can then understand why Celie was so shy, introverted and had such a low self-esteem. Rising Actions:   These are the actions or events that build up to the tension or conflict in a story.As I modeled in class a rising action for The Color Purple was Celie's relationship with her friend Shug, a strong and independent beautiful woman. Shug teaches Celie about God, love and self-respect. This relationship teaches Celie to build confidence, a sense of self, love and a voice. This gives Celie the confidence to stand up to Mr. Albert and the conflict of the story. Conflict: Is the problem and exciting action in a story that is happening to or against the protagonist. There are seven conflicts that we have learned about in class.Please identify w hat conflict(s) that are happening to the protagonist in the story. As I modeled in TCP Celie's conflicts are Character vs. Character (her Father, Alfonso and Mr. Albert), Character vs. Society(Racism) Climax:  When the conflict of the plot is resolved. It is often the most exciting part of the story. The climax is sometimes referred to as the â€Å"turning point† of the story, when the plot changes for better or for worse for the protagonist. In TCP the climax is when Celie uses her newly gained self-confidence to stands-up to Mr. Albert and leaves him to move to Tennessee with Shug.Falling Action: The action and events that happen after the climax. The protagonist usually defeats the antagonist in some way. The reader/viewer will see a change in the characters affected by the climax. In TCP, Celie returns to Georgia as a successful entrepreneur and finds that Mr. Albert has undergone a personal transformation. Resolution:  After Alphonso's death Celie inherits his home. Mr. Albert has finally done good for Celie and she welcomes the return of her sister Nettie and her children Samuel, Olivia and Adam. Theme:   The idea, message or moral the author is trying to tell.Examples: love, friendship, war, racism, sexism, relationships. In TCP the theme is the power of voice, strong female relationships and the cyclical nature of racism and sexism. We have learned about all of these elements of literature in class. Now we must think about them as we are reading our books or watching our favorite film. We will identify these elements and analyze them. We will work on this for 20 minutes a day in class. You will take this time to do research, ask me questions and show me the work you have completed so far so I can guide you in the correct direction.If you need help choosing a book or movie please just ask. You may use any of our read aloud we are currently reading in class. Points: I want the organization of your project to look exactly as is does above, f rom Title-Theme. Each correctly identified element will be worth 5 points. Your  ANALYSIS  and  EXPLANATION  in YOUR OWN WORDS( if you need help with paraphrasing please visit Brainpop. com and search â€Å"Paraphrase†) will be worth 10 pts each. Please make sure you put your explanation in your own words. Points will be taken for messy work and misspelled words.You will be graded on creativity. Please provide visuals or audio from your book or movie. As I modeled in class please add any clips of your movies or books that are appropriate for class. I found my clips of the exposition, climax and resolution on IMDB. com and YouTube. These clips will add to the creativity and quality of your project. You may use power point, Microsoft word, a smart board document, or poster board to present your project. If you have other ideas on how you would like to present I am open to a discussion.If you need to use our resources at school you must COMMUNICATE that to me to set up t ime to do that. DO NOT WAIT until the last minute. This project will help us understand better the motivation and reasons why authors create the characters they do, why the characters say what they say and why they do what they do. It will also help us start to be able to understand how to complete a literary analysis of a story, short story or poem which we will eventually do in class. This is DUE on FEBRUARY18, 2013. Each day it is late you will lose 10 points. Any questions please see me.

Compare and Contrast the Aca’s 5 Moral Principles (Autonomy, Nonmaleficence, Beneficence, Justice, Fidelity) with Clinton & Ohlschlager’s 7 Virtues on Co P. 248-249.

The American Counseling Association has identified several moral principles to assist in guiding their members and others interested in the helping professions. Of these the following five will be compared and contrasted with various biblical ethics identified by Clinton & Oblschalager (2002) as being seven virtues (pp. 248-249): autonomy, nonmaleficence, beneficence, justice, and fidelity. The seven virtues are composed of the following: accountability and truth-telling, responsibility to love one another, fidelity to integrity, trustworthiness in keeping confidentiality, competent beneficence, humility in justice, and sufferability (ibid). Autonomy is defined as â€Å"the freedom of clients to choose their own direction† (Corey, G. , Corey, M. S. , & Callanan. 2007, p. 17). Nonmaleficence is the avoidance of actions which may hurt clients (ibid). Beneficence is promotion of the welfare of others (p. 18). Justice refers to being fair in equal distribution of resources and care without biases of any type (ibid). Fidelity refers to one keeping their word as a professional (ibid) The virtue of accountability and truth-telling shares the similarity with the moral principle of fidelity in that both mandate being truthful in our words and promises. Above that this virtue also requires that one be held accountable to another counselor or one’s pastor (Clinton & Oblschalager, p. 248). The virtue of the responsibility to love one another shares with the principle of nonmaleficence the characteristic of doing others no harm, yet goes beyond that to include the Spirit given gift of demonstrating love for one another (ibid). The virtue of humility in justice basically mirrors the principle of justice. Both these traits should mean the counselor will never judge the individual seeking help and to never discriminate in the allocation of resources. The virtue of humility in justice also entails remembering to be humble in emulation of the Messiah who only sought for others to be restored to a right relation with God (p. 249). Competent beneficence is a virtue comparable to the principle of beneficence. They both are focused on the wellbeing f others and on the awareness of the counselor to be culturally competent (ibid). The virtues of trustworthiness in keeping confidentiality, fidelity to integrity and sufferability can be placed side by side with the principle of nonmaleficence since they all entail the mandate of not allowing the client to suffer any harm due to the counselor’s words or actions. Fidelity to integrity also entails the counselor’s personal integrity as needing to accompany h is professional integrity (Clinton & Oblschalager, p. 248). Ultimately, the clients we encounter as Christian counselors do have autonomy to choose this principle and go in whatever direction they choose to go. Nevertheless, this is not a shared characteristic with any of the seven virtues. In our practice we are to recognize that God has moral absolutes and a perfect way in which God has chosen for us to walk (Clinton & Oblschalager, p. 246). To utilize the seven virtues we must remember that doing good, telling truth, loving one another, and the rest of the virtues all point directly towards our creator. Therefore, although our clients may choose to ignore our godly counsel, we are in debt to them and our vows of service to God to inform them and encourage them to cease from sinful behaviors and to turn those behaviors around to reflect behaviors demonstrated . References Clinton, T. , & Ohlschlager, G. (Eds. ). (2002). Competent Christian Counseling: Foundations and Practice of Compassionate Soul Care. Colorado Springs, CO: WaterBrook Press. Corey, G. , Corey, M. S. , & Callanan, P. (2007). Issues and Ethics in the Helping Professions (7th ed. ). Belmont, CA: Brooks/Cole

The Effects of Social Media on Traditional Marketing

The Effects of Social Media on Traditional Marketing and Advertising Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent.Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to answer the question of how social media has affected the way businesses market their products and services. This question is significant not only to the business, as it directly affects not only their profit, but also their brand, their image, and their reputa tion.It is also significant to consumers, because as a consumer you will be able to see how you have the power to shape a company’s products and services, as well as shape a company’s image and reputation. No longer can a company run an advertisement on television or radio promoting how ecologically friendly they are and assume people are just going to believe them. 10 years ago that might have worked.Now, consumers can research to see if that company is in fact ecologically friendly and if they are not, consumers can start a Facebook group, a Twitter profile, a YouTube channel, and endless other social media profiles in order to spread the word about the company’s false or misleading advertising. The reverse is also true. If a company creates an amazing quality product which solves a consumer’s need at a fair price, that company may have to do very little traditional advertising as consumers would spread the word about the products through their vast soc ial networks.Social media has forever changed the relationship between business and the consumer and this relationship affects the way businesses market their products and services. In order to see how social media is defining the way businesses have traditionally marketed their products, it is helpful to look at case studies of multiple businesses and social media marketing experts. This paper will center on multiple different businesses and how they are using social media effectively to market their products and services to consumers.According to â€Å"Corporate reputation in the era of Web 2. : the case of Primark† published in the November 1, 2009 issue of the Journal of Marketing Management, Brian Jones, John Temperley, and Anderson Lima draw from the work of multiple authors from multiple publications. Using the multitude of resources the authors draw from, they answer how companies, specifically Primark, position themselves on the internet in order to build relationshi ps, control their image, and build their brand and reputation to indicate that the new era of company reputation is built not only by the company, but rather by both the company and the consumer.According to the authors, â€Å"the new rules for engagement on the social web are explored in relation to how they contribute to, damage, or improve corporate reputation and brand image. † (Jones 927-928) What these new rules mean is that, â€Å"management of corporate reputation is a two-way, top down and bottom up process. † (Jones 928) This means that not only are companies trying to portray a certain image through social media, but that also consumers are projecting their own images on to these companies through social media as well.This information is useful because it shows how social media allows consumers to shape a company as well as how companies can use social media to shape public opinion. According to â€Å"Marketing in a Hyper-Social World† published in th e September 2010 issue of the Journal of Advertising Research, Francois Gossieaux, and Edward Moran draw from the work of multiple authors from multiple publications. Using the multitude of resources the authors draw from, they study the results of a survey of several hundred companies using online marketing in order to determine the best practices for those advertising strategies.The authors ascertain that social media marketing is only as effective as the prevailing psychological factors in which social media works. These factors are inherent in human communication, not only on the internet, but in the real world as well. The authors state that there are communities of people using social media and that â€Å"these communities often thrive because the members primarily are drawn to one another.The importance of person-to-person affinity – and the ability to interact with these other humans – typically trumped the role of the sponsor’s goods or services or the presence of other features in the online communities. † (Moran 232) What the authors are saying is that social media is a new tool in order to bring similar consumers together and that if a company wants to be successful in social media marketing, they must concentrate on the human connection rather than their product or services.According to â€Å"Social marketing meets interactive media† published in the 2011 issue of the International Journal of Advertising, Ronald Hill and Nora Moran draw from the work of multiple authors from multiple publications. Using the multitude of resources the authors draw from, they seek to resolve the dilemma of how models of social marketing have not been easy to implement or analyze effectively. They assert that companies must face opportunities and challenges in implementing social media or otherwise lose their target customers of new and younger generations.The authors propose that a great deal more study and research need to go into how to successfully implement social media, however their research states that, â€Å"overall, studies examined indicate that greater levels of interactivity, feedback and encouragement, customisation, and clarity and support are fundamental components of successful programmes. † (Hill 829) What the authors suggest is that social media allows consumers to interact with each other and with the companies they buy from, and these basic human form of interaction is what makes social media so successful.According to â€Å"Social Media ROI† published in the December 2010/January 2011 issue of Marketing Management, Robert Duboff and Scott Wilkerson draw from the work of multiple authors from multiple publications. Using the multitude of resources the authors draw from, they focus on finding a solution which will help them measure a return on investment for implementing social media and whether or not to invest in social marketing. The authors put forth and interesting questi on as to who actually is in control of a brand with the advent of social media.The peer-to-peer aspect of the Internet, which has been made much more efficient through social media, has prompted the debate about who owns a brand. Some commentators and marketers maintain that consumers, users and the public now own every brand, given their ability to use social media to: laud or criticize the brand and immediately communicate their experience or opinion to everyone they know; send links to websites, video or to articles and information, etc. ; and create and post content. Duboff 34)The idea the authors are putting forward is that consumer are able to control a brand and the perception of that brand because of the immense power of social media. According to â€Å"Marketing on a Shoe String† published in the Winter 2012 issue of Marketing Health Services, Ann Marie Gothard and Kate Sotiridy draw from the work of multiple authors from multiple publications. Using the multitude of resources the authors draw from, they discuss the marketing strategy of Mount Sinai Medical Center in New York City.They discuss how Mount Sinai determined that traditional media would not work for targeting their market and instead opted for using a grassroots approach which included the implementation of social media. The authors show evidence of how using social media effectively was able to increase the percentage of clientele who were exposed to Mount Sinai Medical Center. While using a specific social media campaign, there was, â€Å"an 83 percent increase in Web traffic, coupled with a 42 percent increase in call volume [which is] substantial at any cost. And for a very low cost, it is remarkable. (Gothard 15)The authors here are able to use a case study to show how social media marketing can be used as an effective tool and for a minimal cost. According to â€Å"Evolution of Blogs as a Credible Marketing Communication Tool† published in the June 2011 issue of Journa l of Case Research, Mohit Maurya draws from the work of multiple authors from multiple publications. Using the multitude of resources the author draws from, the author discusses how a two way communication between consumers and corporate brands are being shaped through the use of blogs.The author presents case studies from different companies who have successfully and unsuccessfully used blogs to communicate with consumers. The pace of evolution and adoption of internet has facilitated the development of Consumer Generated Media – CGM or user generated content on the cyber world, which has compelled the marketers to rethink their marketing communication guidelines†¦Consumer Generated Media has begun to prove itself as an outstanding tool for not only social networking, but also as an effective interactive communication medium in the realm of business. Maurya 71)The author proposes that as consumers, we are able to control the messages we receive and that companies need t o recognize these channels of communication if they are to be successful in their marketing efforts. According to â€Å"Social media etiquette: A guide and checklist to the benefits and perils of social marketing† published in the September – December 2010 issue of the Journal of Database Marketing and Customer Strategy Management, Matt Ramsay draws from the work of multiple authors from multiple publications.Using the multitude of resources the author draws from, the author summarizes lessons learned from the successes and failures of social networking as well as compiles a list of best practices for social networking. According to Ramsay, â€Å"businesses that succeed in social media are those who maximize their customer service levels through listening and responding to what people are saying about their brand. † (257) Ramsay is again solidifying the fact that social media is a two way process in which the consumer and business have an equal stake in forming how marketing will take place and whether or not it will be effective.According to â€Å"Social media in branding: Fulfilling a Need† published in the August 2011 issue of the Journal of Brand Management, Jack Yan draws from the work of multiple authors from multiple publications. Using the multitude of resources the author draws from, the author looks at how new media can have an impact on branding. Yan shows how user connection and interactivity are important. â€Å"It is, therefore, necessary for brands to build a connection with users and fostering a sense of belonging through the engagement itself. (Yan 690) According to â€Å"2011 Social Media Marketing Industry Report.How Marketers are Using Social Media to Grow Their Businesses† published in April 2011 for the website SocialMediaExaminer. com, Michael A. Stelzner draws from the work of multiple authors from multiple publications. Using the multitude of resources the author draws from, the author surveyed over 3300 marketers with the goal of understanding how marketers are using social media to grow and promote their businesses. Stelzner, in compiling his survey, was able to determine the benefits of social media marketing. The number-one advantage of social media marketing (by a long shot) is generating more business exposure, as indicated by 88% of marketers. † (Stelzner 5) The more exposure a business has, the easier it is for consumers to talk about it and spread the word to their peers. According to â€Å"Social Integration† published in the November/December 2011 issue of the Journal of Property Management, Karen Altes draws from the work of multiple authors from multiple publications. Using the multitude of resources the author draws from, the author focuses on the integration of social media into business.The author ascertains that social media is a tactic rather than a strategy, which should be used in all aspects of marketing, public relations, and communications. à ¢â‚¬Å"However, social media is different from other communication tools you may already be using. It is participatory, and is as much about what your customers, tenants and clients are saying about you and your properties as what you are saying to them. † (Altes 60) The author is again reinforcing that social media is effecting advertising in that marketers are not only able to speak directly to consumers, but that consumers are also able to speak to companies and marketers.Social media has significantly affected the way businesses and consumers interact with each other. It has been shown how important having a two way conversation is in order to implement and manage a company’s brand and reputation. This is significant because it is important to know just how much power we have as consumers. Until the recent advent of the internet and social media, traditional advertising and marketing was a one way conversation. A company advertised their product or service and the co nsumer was just forced to believe them.Now, consumers are able to provide their own voice and have a say in what they believe. This is essential for companies to understand because now they have to not only provide products and services, they need to communicate those products and services with consumers without being false or misleading, otherwise these companies will not be in business very long. Works Cited Moran, Edward, and Francois Gossieaux. â€Å"Marketing In A Hyper-Social World. † Journal Of Advertising Research 50. (2010): 232-239. Business Source Premier. Web. 6 May 2012. Hill, Ronald P. , and Nora Moran. â€Å"Social Marketing Meets Interactive Media. † International Journal Of Advertising 30. 5 (2011): 815-838. Business Source Premier. Web. 6 May 2012. Duboff, Robert, and Scott Wilkerson.â€Å"Social Media Roi. † Marketing Management 19. 4 (2010): 32-37. Business Source Premier. Web. 6 May 2012. Jones, Brian, John Temperley, and Anderson Lima. â₠¬Å"Corporate Reputation In The Era Of Web 2. 0: The Case Of Primark. † Journal Of Marketing Management 25. /10 (2009): 927-939. Business Source Premier. Web. 6 May 2012. â€Å"Marketing On A Shoe String. † Marketing Health Services 32. 1 (2012): 12-15. Business Source Premier. Web. 6 May 2012. Maurya, Mohit. â€Å"Evolution Of Blogs As A Credible Marketing Communication Tool. † Journal Of Case Research 2. 1 (2011): 71-90. Business Source Premier. Web. 6 May 2012. Ramsay, Matt.â€Å"Social Media Etiquette: A Guide And Checklist To The Benefits And Perils Of Social Marketing. † Journal Of Database Marketing & Customer Strategy Management 17. /4 (2010): 257-261. Computer Source. Web. 6 May 2012. Yan, Jack. â€Å"Social Media In Branding: Fulfilling A Need. † Journal Of Brand Management 18. 9 (2011): 688-696. Business Source Premier. Web. 6 May 2012. Stelzner, Michael A. â€Å"2011 Social Media Marketing Industry Report. How Marketers are Using Social Media to Grow Their Businesses. † SocialMediaExaminer. com. April 2011, Web. 16 March 2012 Altes, Karen. â€Å"Social Integration. † Journal Of Property Management 76. 6 (2011): 60. Business Source Premier. Web. 6 May 2012.

Pizza Hut Marketing Research Report Essay

Executive summary This marketing research report is about the strategy of Pizza Hut for entering a new market. This research includes the preferences of the customers for going to any fast-food restaurant and particularly to our. We collected primary data from people for our research. While we were making our questionnaire we focused mainly on questions that showed the preference of the fast-food customers. Especially when we talk about food quality, price, services, interior, etc†¦ We got the questionnaires filled by 28 people from our population. They found the questionnaire nice and easy and we really could analyze their answers. The population for our research consists of students of The IUC College and people from all over the country. We made the connection through some websites. This analysis helped us to come out with new ideas about the future sales and profitability and  what our brand needs to maintain its image. Introduction Pizza hut is an American restaurant chain and international franchise that offers different styles of pizza including pasta, salad, breadsticks, garlic bread and buffalo wings. Pizza Hut is a subsidiary of the world’s largest restaurant company Yum! Brands.Inc. As of 2012, there were more than 6,000 Pizza Hut restaurants in the United States, and more than 5,139 store locations in 94 other countries and territories around the world. Pizza Hut was founded in 1958 by brothers Dan and Frank Carney in their hometown of Wichita, Kansas. They borrowed $600 from their mother to start a business with partner John Bender. They chose the name â€Å"Pizza Hut† since the sign they purchased only had enough space for nine characters and spaces. In the early 1960s Pizza Hut grew on the strength of aggressive marketing of the pizza restaurant idea. The first Pizza Hut franchise was opened in Canada. This was followed by the establishment of the International Pizza Hut Franchise Holders Association. In 1977 Pizza Hut merged with PepsiCo, becoming a division of the global soft drink and food conglomerate. Sales that year reached $436 million, and a new $10 million dollar headquarters office opened in Wichita. The brand has been rewarded as the best restaurant chain internationally. In 1986, Pizza Huts started its Home Delivery service. In 2007, Pizza Hut offered online ordering at all of their 65,000 locations. In 2008, Pizza Hut introduced Total Mobile Access- the ability for customers to order by text messaging or using their web enabled cell phones. Research Our major marketing strategy has always been to satisfy the customer by offering the best, including cleanliness, hospitality, accuracy, maintenance, product quality and speed. Our brand has always been friendly and familiar. We have always done our positioning by keeping in view two basic factors: Quality and frequency. Our brand uses low price meal and expensive for high end. We collected primary data from people for our research. While we were making our questionnaire we focused mainly on  questions that showed the preference of the fast-food customers. Especially when we talk about food quality, price, services, interior, etc†¦ We got the questionnaires filled by 28 people from our population. They found the questionnaire nice and easy and we really could analyze their answers. The population for our research were students of The IUC College and people from all over the country. We made the connection through some websites. We found out that most of the people are really aware of our brand and they have even visited our restaurants. 10 out of 28 people have never heard of our brand and products. We asked all the people who have visited our restaurant, are they satisfied with the service and the ingredients in the food. All of them were undoubtedly agree that the service in the restaurant is extremely good and all of the ingredients are high quality. We became aware of the information that the majority of the fast-food restaurant customers are the people between the ages of 18 and 30. Nowadays the majority of young people can’t cook and they are really impatient for food. Some of them don’t have resources.desire and time for cooking. So the fast food restaurants are really the best choice for people between these ages. Furthermore, we found out that our potential customers are incredibly price sensitive. 16 out of 28 people preferred to give 5 to 10 leva for our services than 3 to 5 leva. This helped us to understand that our customers are willing to pay more if the service responds to their money but not too much. After our detailed analysis we concluded that quality is the most important factor which can affect our potential customers. People really prefer to eat in a fast-food restaurant which has normal prices, good service and nice interior. People have gotten tired of going to the same places like Mcdonalds and Subway. They want something new, fresh and with fast home delivery. 4 P’s Product: Salads, Pizza, Pasta, Beverage, Deserts Price: 5 to 10 leva Promotion: TV ads for now Place: We should place our restaurants in the Mall or somewhere in the centre of Sofia and Varna Conclusion From our research we conclude that we definitely should focus on consumer satisfaction. This is possible if we have control over the quality of the food, service and control over prices. We have to make sure that we can create a friendly physical environment. Our restaurant must become like a second home for our consumers. And we think that our potential consumers in Bulgaria would be very pleased with our services. Recommendations We should do some strong TV advertising. We should open branches in more cities, such as Varna, Burgas, Veliko Tarnovo We should have at least one restaurant in the mall. The competition will be extremely big but with our brand image and variety of food and beverages we think we could easily achieve successful market share. References http://uk.answers.yahoo.com/ http://www.marketingteacher.com http://en.wikipedia.org/wiki/History_of_Pizza_Hut

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Question - Essay Example (Laudon, & J. P. (2011) These management reports are used by supervisors and management in the middle level. The reports help managers make routine decisions in business to solve problems. An example is the sales management system and the personnel/HRM system. Decision Support System (DSS)- as the name suggests, this system is used by managers to help them make decisions in situations where the outcomes of a decision are uncertain. (Nagpal, 2011).  Therefore, this system uses techniques and tools to collect the necessary information, analyze the choices and alternatives available to solve a particular problem by producing models and projections. This system uses external data to give solutions to a problem. An example is the Group Decision support system (GDSS) and the spreadsheet model. Executive Support System-this system involves collection and analysis of important information-both internal and external in the business. It is used by the management at the senior level and this helps them make decisions that are strategic to the business. Office Automation Systems- this system is designed to improve the efficiency and productivity of the employees that are involved in processing of information and data. An example is the Microsoft Office system. (Laudon & J. P.2011) Knowledge Management Systems- these systems aid in the creation and sharing of information in businesses. These systems are normally used in a business set up where its employees can develop new ideas and expertise that can create more opportunities by sharing the new ideas to other people in the business. The transactions in a business are supposed to be managed efficiently, keeping in mind that the performance of a business organisation relies on work coordination. (Nagpal, 2011).  Information technology has eased the communication speed and improved the