Compare and Contrast the Aca’s 5 Moral Principles (Autonomy, Nonmaleficence, Beneficence, Justice, Fidelity) with Clinton & Ohlschlager’s 7 Virtues on Co P. 248-249.

The American Counseling Association has identified several moral principles to assist in guiding their members and others interested in the helping professions. Of these the following five will be compared and contrasted with various biblical ethics identified by Clinton & Oblschalager (2002) as being seven virtues (pp. 248-249): autonomy, nonmaleficence, beneficence, justice, and fidelity. The seven virtues are composed of the following: accountability and truth-telling, responsibility to love one another, fidelity to integrity, trustworthiness in keeping confidentiality, competent beneficence, humility in justice, and sufferability (ibid). Autonomy is defined as â€Å"the freedom of clients to choose their own direction† (Corey, G. , Corey, M. S. , & Callanan. 2007, p. 17). Nonmaleficence is the avoidance of actions which may hurt clients (ibid). Beneficence is promotion of the welfare of others (p. 18). Justice refers to being fair in equal distribution of resources and care without biases of any type (ibid). Fidelity refers to one keeping their word as a professional (ibid) The virtue of accountability and truth-telling shares the similarity with the moral principle of fidelity in that both mandate being truthful in our words and promises. Above that this virtue also requires that one be held accountable to another counselor or one’s pastor (Clinton & Oblschalager, p. 248). The virtue of the responsibility to love one another shares with the principle of nonmaleficence the characteristic of doing others no harm, yet goes beyond that to include the Spirit given gift of demonstrating love for one another (ibid). The virtue of humility in justice basically mirrors the principle of justice. Both these traits should mean the counselor will never judge the individual seeking help and to never discriminate in the allocation of resources. The virtue of humility in justice also entails remembering to be humble in emulation of the Messiah who only sought for others to be restored to a right relation with God (p. 249). Competent beneficence is a virtue comparable to the principle of beneficence. They both are focused on the wellbeing f others and on the awareness of the counselor to be culturally competent (ibid). The virtues of trustworthiness in keeping confidentiality, fidelity to integrity and sufferability can be placed side by side with the principle of nonmaleficence since they all entail the mandate of not allowing the client to suffer any harm due to the counselor’s words or actions. Fidelity to integrity also entails the counselor’s personal integrity as needing to accompany h is professional integrity (Clinton & Oblschalager, p. 248). Ultimately, the clients we encounter as Christian counselors do have autonomy to choose this principle and go in whatever direction they choose to go. Nevertheless, this is not a shared characteristic with any of the seven virtues. In our practice we are to recognize that God has moral absolutes and a perfect way in which God has chosen for us to walk (Clinton & Oblschalager, p. 246). To utilize the seven virtues we must remember that doing good, telling truth, loving one another, and the rest of the virtues all point directly towards our creator. Therefore, although our clients may choose to ignore our godly counsel, we are in debt to them and our vows of service to God to inform them and encourage them to cease from sinful behaviors and to turn those behaviors around to reflect behaviors demonstrated . References Clinton, T. , & Ohlschlager, G. (Eds. ). (2002). Competent Christian Counseling: Foundations and Practice of Compassionate Soul Care. Colorado Springs, CO: WaterBrook Press. Corey, G. , Corey, M. S. , & Callanan, P. (2007). Issues and Ethics in the Helping Professions (7th ed. ). Belmont, CA: Brooks/Cole

The Effects of Social Media on Traditional Marketing

The Effects of Social Media on Traditional Marketing and Advertising Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent.Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to answer the question of how social media has affected the way businesses market their products and services. This question is significant not only to the business, as it directly affects not only their profit, but also their brand, their image, and their reputa tion.It is also significant to consumers, because as a consumer you will be able to see how you have the power to shape a company’s products and services, as well as shape a company’s image and reputation. No longer can a company run an advertisement on television or radio promoting how ecologically friendly they are and assume people are just going to believe them. 10 years ago that might have worked.Now, consumers can research to see if that company is in fact ecologically friendly and if they are not, consumers can start a Facebook group, a Twitter profile, a YouTube channel, and endless other social media profiles in order to spread the word about the company’s false or misleading advertising. The reverse is also true. If a company creates an amazing quality product which solves a consumer’s need at a fair price, that company may have to do very little traditional advertising as consumers would spread the word about the products through their vast soc ial networks.Social media has forever changed the relationship between business and the consumer and this relationship affects the way businesses market their products and services. In order to see how social media is defining the way businesses have traditionally marketed their products, it is helpful to look at case studies of multiple businesses and social media marketing experts. This paper will center on multiple different businesses and how they are using social media effectively to market their products and services to consumers.According to â€Å"Corporate reputation in the era of Web 2. : the case of Primark† published in the November 1, 2009 issue of the Journal of Marketing Management, Brian Jones, John Temperley, and Anderson Lima draw from the work of multiple authors from multiple publications. Using the multitude of resources the authors draw from, they answer how companies, specifically Primark, position themselves on the internet in order to build relationshi ps, control their image, and build their brand and reputation to indicate that the new era of company reputation is built not only by the company, but rather by both the company and the consumer.According to the authors, â€Å"the new rules for engagement on the social web are explored in relation to how they contribute to, damage, or improve corporate reputation and brand image. † (Jones 927-928) What these new rules mean is that, â€Å"management of corporate reputation is a two-way, top down and bottom up process. † (Jones 928) This means that not only are companies trying to portray a certain image through social media, but that also consumers are projecting their own images on to these companies through social media as well.This information is useful because it shows how social media allows consumers to shape a company as well as how companies can use social media to shape public opinion. According to â€Å"Marketing in a Hyper-Social World† published in th e September 2010 issue of the Journal of Advertising Research, Francois Gossieaux, and Edward Moran draw from the work of multiple authors from multiple publications. Using the multitude of resources the authors draw from, they study the results of a survey of several hundred companies using online marketing in order to determine the best practices for those advertising strategies.The authors ascertain that social media marketing is only as effective as the prevailing psychological factors in which social media works. These factors are inherent in human communication, not only on the internet, but in the real world as well. The authors state that there are communities of people using social media and that â€Å"these communities often thrive because the members primarily are drawn to one another.The importance of person-to-person affinity – and the ability to interact with these other humans – typically trumped the role of the sponsor’s goods or services or the presence of other features in the online communities. † (Moran 232) What the authors are saying is that social media is a new tool in order to bring similar consumers together and that if a company wants to be successful in social media marketing, they must concentrate on the human connection rather than their product or services.According to â€Å"Social marketing meets interactive media† published in the 2011 issue of the International Journal of Advertising, Ronald Hill and Nora Moran draw from the work of multiple authors from multiple publications. Using the multitude of resources the authors draw from, they seek to resolve the dilemma of how models of social marketing have not been easy to implement or analyze effectively. They assert that companies must face opportunities and challenges in implementing social media or otherwise lose their target customers of new and younger generations.The authors propose that a great deal more study and research need to go into how to successfully implement social media, however their research states that, â€Å"overall, studies examined indicate that greater levels of interactivity, feedback and encouragement, customisation, and clarity and support are fundamental components of successful programmes. † (Hill 829) What the authors suggest is that social media allows consumers to interact with each other and with the companies they buy from, and these basic human form of interaction is what makes social media so successful.According to â€Å"Social Media ROI† published in the December 2010/January 2011 issue of Marketing Management, Robert Duboff and Scott Wilkerson draw from the work of multiple authors from multiple publications. Using the multitude of resources the authors draw from, they focus on finding a solution which will help them measure a return on investment for implementing social media and whether or not to invest in social marketing. The authors put forth and interesting questi on as to who actually is in control of a brand with the advent of social media.The peer-to-peer aspect of the Internet, which has been made much more efficient through social media, has prompted the debate about who owns a brand. Some commentators and marketers maintain that consumers, users and the public now own every brand, given their ability to use social media to: laud or criticize the brand and immediately communicate their experience or opinion to everyone they know; send links to websites, video or to articles and information, etc. ; and create and post content. Duboff 34)The idea the authors are putting forward is that consumer are able to control a brand and the perception of that brand because of the immense power of social media. According to â€Å"Marketing on a Shoe String† published in the Winter 2012 issue of Marketing Health Services, Ann Marie Gothard and Kate Sotiridy draw from the work of multiple authors from multiple publications. Using the multitude of resources the authors draw from, they discuss the marketing strategy of Mount Sinai Medical Center in New York City.They discuss how Mount Sinai determined that traditional media would not work for targeting their market and instead opted for using a grassroots approach which included the implementation of social media. The authors show evidence of how using social media effectively was able to increase the percentage of clientele who were exposed to Mount Sinai Medical Center. While using a specific social media campaign, there was, â€Å"an 83 percent increase in Web traffic, coupled with a 42 percent increase in call volume [which is] substantial at any cost. And for a very low cost, it is remarkable. (Gothard 15)The authors here are able to use a case study to show how social media marketing can be used as an effective tool and for a minimal cost. According to â€Å"Evolution of Blogs as a Credible Marketing Communication Tool† published in the June 2011 issue of Journa l of Case Research, Mohit Maurya draws from the work of multiple authors from multiple publications. Using the multitude of resources the author draws from, the author discusses how a two way communication between consumers and corporate brands are being shaped through the use of blogs.The author presents case studies from different companies who have successfully and unsuccessfully used blogs to communicate with consumers. The pace of evolution and adoption of internet has facilitated the development of Consumer Generated Media – CGM or user generated content on the cyber world, which has compelled the marketers to rethink their marketing communication guidelines†¦Consumer Generated Media has begun to prove itself as an outstanding tool for not only social networking, but also as an effective interactive communication medium in the realm of business. Maurya 71)The author proposes that as consumers, we are able to control the messages we receive and that companies need t o recognize these channels of communication if they are to be successful in their marketing efforts. According to â€Å"Social media etiquette: A guide and checklist to the benefits and perils of social marketing† published in the September – December 2010 issue of the Journal of Database Marketing and Customer Strategy Management, Matt Ramsay draws from the work of multiple authors from multiple publications.Using the multitude of resources the author draws from, the author summarizes lessons learned from the successes and failures of social networking as well as compiles a list of best practices for social networking. According to Ramsay, â€Å"businesses that succeed in social media are those who maximize their customer service levels through listening and responding to what people are saying about their brand. † (257) Ramsay is again solidifying the fact that social media is a two way process in which the consumer and business have an equal stake in forming how marketing will take place and whether or not it will be effective.According to â€Å"Social media in branding: Fulfilling a Need† published in the August 2011 issue of the Journal of Brand Management, Jack Yan draws from the work of multiple authors from multiple publications. Using the multitude of resources the author draws from, the author looks at how new media can have an impact on branding. Yan shows how user connection and interactivity are important. â€Å"It is, therefore, necessary for brands to build a connection with users and fostering a sense of belonging through the engagement itself. (Yan 690) According to â€Å"2011 Social Media Marketing Industry Report.How Marketers are Using Social Media to Grow Their Businesses† published in April 2011 for the website SocialMediaExaminer. com, Michael A. Stelzner draws from the work of multiple authors from multiple publications. Using the multitude of resources the author draws from, the author surveyed over 3300 marketers with the goal of understanding how marketers are using social media to grow and promote their businesses. Stelzner, in compiling his survey, was able to determine the benefits of social media marketing. The number-one advantage of social media marketing (by a long shot) is generating more business exposure, as indicated by 88% of marketers. † (Stelzner 5) The more exposure a business has, the easier it is for consumers to talk about it and spread the word to their peers. According to â€Å"Social Integration† published in the November/December 2011 issue of the Journal of Property Management, Karen Altes draws from the work of multiple authors from multiple publications. Using the multitude of resources the author draws from, the author focuses on the integration of social media into business.The author ascertains that social media is a tactic rather than a strategy, which should be used in all aspects of marketing, public relations, and communications. à ¢â‚¬Å"However, social media is different from other communication tools you may already be using. It is participatory, and is as much about what your customers, tenants and clients are saying about you and your properties as what you are saying to them. † (Altes 60) The author is again reinforcing that social media is effecting advertising in that marketers are not only able to speak directly to consumers, but that consumers are also able to speak to companies and marketers.Social media has significantly affected the way businesses and consumers interact with each other. It has been shown how important having a two way conversation is in order to implement and manage a company’s brand and reputation. This is significant because it is important to know just how much power we have as consumers. Until the recent advent of the internet and social media, traditional advertising and marketing was a one way conversation. A company advertised their product or service and the co nsumer was just forced to believe them.Now, consumers are able to provide their own voice and have a say in what they believe. This is essential for companies to understand because now they have to not only provide products and services, they need to communicate those products and services with consumers without being false or misleading, otherwise these companies will not be in business very long. Works Cited Moran, Edward, and Francois Gossieaux. â€Å"Marketing In A Hyper-Social World. † Journal Of Advertising Research 50. (2010): 232-239. Business Source Premier. Web. 6 May 2012. Hill, Ronald P. , and Nora Moran. â€Å"Social Marketing Meets Interactive Media. † International Journal Of Advertising 30. 5 (2011): 815-838. Business Source Premier. Web. 6 May 2012. Duboff, Robert, and Scott Wilkerson.â€Å"Social Media Roi. † Marketing Management 19. 4 (2010): 32-37. Business Source Premier. Web. 6 May 2012. Jones, Brian, John Temperley, and Anderson Lima. â₠¬Å"Corporate Reputation In The Era Of Web 2. 0: The Case Of Primark. † Journal Of Marketing Management 25. /10 (2009): 927-939. Business Source Premier. Web. 6 May 2012. â€Å"Marketing On A Shoe String. † Marketing Health Services 32. 1 (2012): 12-15. Business Source Premier. Web. 6 May 2012. Maurya, Mohit. â€Å"Evolution Of Blogs As A Credible Marketing Communication Tool. † Journal Of Case Research 2. 1 (2011): 71-90. Business Source Premier. Web. 6 May 2012. Ramsay, Matt.â€Å"Social Media Etiquette: A Guide And Checklist To The Benefits And Perils Of Social Marketing. † Journal Of Database Marketing & Customer Strategy Management 17. /4 (2010): 257-261. Computer Source. Web. 6 May 2012. Yan, Jack. â€Å"Social Media In Branding: Fulfilling A Need. † Journal Of Brand Management 18. 9 (2011): 688-696. Business Source Premier. Web. 6 May 2012. Stelzner, Michael A. â€Å"2011 Social Media Marketing Industry Report. How Marketers are Using Social Media to Grow Their Businesses. † SocialMediaExaminer. com. April 2011, Web. 16 March 2012 Altes, Karen. â€Å"Social Integration. † Journal Of Property Management 76. 6 (2011): 60. Business Source Premier. Web. 6 May 2012.

Pizza Hut Marketing Research Report Essay

Executive summary This marketing research report is about the strategy of Pizza Hut for entering a new market. This research includes the preferences of the customers for going to any fast-food restaurant and particularly to our. We collected primary data from people for our research. While we were making our questionnaire we focused mainly on questions that showed the preference of the fast-food customers. Especially when we talk about food quality, price, services, interior, etc†¦ We got the questionnaires filled by 28 people from our population. They found the questionnaire nice and easy and we really could analyze their answers. The population for our research consists of students of The IUC College and people from all over the country. We made the connection through some websites. This analysis helped us to come out with new ideas about the future sales and profitability and  what our brand needs to maintain its image. Introduction Pizza hut is an American restaurant chain and international franchise that offers different styles of pizza including pasta, salad, breadsticks, garlic bread and buffalo wings. Pizza Hut is a subsidiary of the world’s largest restaurant company Yum! Brands.Inc. As of 2012, there were more than 6,000 Pizza Hut restaurants in the United States, and more than 5,139 store locations in 94 other countries and territories around the world. Pizza Hut was founded in 1958 by brothers Dan and Frank Carney in their hometown of Wichita, Kansas. They borrowed $600 from their mother to start a business with partner John Bender. They chose the name â€Å"Pizza Hut† since the sign they purchased only had enough space for nine characters and spaces. In the early 1960s Pizza Hut grew on the strength of aggressive marketing of the pizza restaurant idea. The first Pizza Hut franchise was opened in Canada. This was followed by the establishment of the International Pizza Hut Franchise Holders Association. In 1977 Pizza Hut merged with PepsiCo, becoming a division of the global soft drink and food conglomerate. Sales that year reached $436 million, and a new $10 million dollar headquarters office opened in Wichita. The brand has been rewarded as the best restaurant chain internationally. In 1986, Pizza Huts started its Home Delivery service. In 2007, Pizza Hut offered online ordering at all of their 65,000 locations. In 2008, Pizza Hut introduced Total Mobile Access- the ability for customers to order by text messaging or using their web enabled cell phones. Research Our major marketing strategy has always been to satisfy the customer by offering the best, including cleanliness, hospitality, accuracy, maintenance, product quality and speed. Our brand has always been friendly and familiar. We have always done our positioning by keeping in view two basic factors: Quality and frequency. Our brand uses low price meal and expensive for high end. We collected primary data from people for our research. While we were making our questionnaire we focused mainly on  questions that showed the preference of the fast-food customers. Especially when we talk about food quality, price, services, interior, etc†¦ We got the questionnaires filled by 28 people from our population. They found the questionnaire nice and easy and we really could analyze their answers. The population for our research were students of The IUC College and people from all over the country. We made the connection through some websites. We found out that most of the people are really aware of our brand and they have even visited our restaurants. 10 out of 28 people have never heard of our brand and products. We asked all the people who have visited our restaurant, are they satisfied with the service and the ingredients in the food. All of them were undoubtedly agree that the service in the restaurant is extremely good and all of the ingredients are high quality. We became aware of the information that the majority of the fast-food restaurant customers are the people between the ages of 18 and 30. Nowadays the majority of young people can’t cook and they are really impatient for food. Some of them don’t have resources.desire and time for cooking. So the fast food restaurants are really the best choice for people between these ages. Furthermore, we found out that our potential customers are incredibly price sensitive. 16 out of 28 people preferred to give 5 to 10 leva for our services than 3 to 5 leva. This helped us to understand that our customers are willing to pay more if the service responds to their money but not too much. After our detailed analysis we concluded that quality is the most important factor which can affect our potential customers. People really prefer to eat in a fast-food restaurant which has normal prices, good service and nice interior. People have gotten tired of going to the same places like Mcdonalds and Subway. They want something new, fresh and with fast home delivery. 4 P’s Product: Salads, Pizza, Pasta, Beverage, Deserts Price: 5 to 10 leva Promotion: TV ads for now Place: We should place our restaurants in the Mall or somewhere in the centre of Sofia and Varna Conclusion From our research we conclude that we definitely should focus on consumer satisfaction. This is possible if we have control over the quality of the food, service and control over prices. We have to make sure that we can create a friendly physical environment. Our restaurant must become like a second home for our consumers. And we think that our potential consumers in Bulgaria would be very pleased with our services. Recommendations We should do some strong TV advertising. We should open branches in more cities, such as Varna, Burgas, Veliko Tarnovo We should have at least one restaurant in the mall. The competition will be extremely big but with our brand image and variety of food and beverages we think we could easily achieve successful market share. References http://uk.answers.yahoo.com/ http://www.marketingteacher.com http://en.wikipedia.org/wiki/History_of_Pizza_Hut

Essay question Example | Topics and Well Written Essays - 750 words - 8

Question - Essay Example (Laudon, & J. P. (2011) These management reports are used by supervisors and management in the middle level. The reports help managers make routine decisions in business to solve problems. An example is the sales management system and the personnel/HRM system. Decision Support System (DSS)- as the name suggests, this system is used by managers to help them make decisions in situations where the outcomes of a decision are uncertain. (Nagpal, 2011).  Therefore, this system uses techniques and tools to collect the necessary information, analyze the choices and alternatives available to solve a particular problem by producing models and projections. This system uses external data to give solutions to a problem. An example is the Group Decision support system (GDSS) and the spreadsheet model. Executive Support System-this system involves collection and analysis of important information-both internal and external in the business. It is used by the management at the senior level and this helps them make decisions that are strategic to the business. Office Automation Systems- this system is designed to improve the efficiency and productivity of the employees that are involved in processing of information and data. An example is the Microsoft Office system. (Laudon & J. P.2011) Knowledge Management Systems- these systems aid in the creation and sharing of information in businesses. These systems are normally used in a business set up where its employees can develop new ideas and expertise that can create more opportunities by sharing the new ideas to other people in the business. The transactions in a business are supposed to be managed efficiently, keeping in mind that the performance of a business organisation relies on work coordination. (Nagpal, 2011).  Information technology has eased the communication speed and improved the

Write a mini report to demonstrate the meaning of the operational Essay

Write a mini report to demonstrate the meaning of the operational characteristic Visibility , use examples to illustrate your points. (Max 300 words) - Essay Example This store started to work in 1950s, Sweden and now it is the most thriving furniture retailer’s. It has total 276 stores in 36 countries.Its owner has built the store in a very special & innovative way. Therefore its per-unit cost is high as compared to others in the market.Characteristics of operational management includes four V’s.; volume, variety, variation & visibility. Here we’ll discuss the Visibility characteristic, which involves High & Low visibility. Low visibility operations –in this operation to much timing process is involved between the production and the consumption. That is why the output from the transformation is highly standardized. Employees don’t have the required skills and they move towards theminimum number of tasks during the transformation process. Therefore, low visibility leads the business to low cost unit High visibility operations –on the other hand in high visibility time is effectively consumed. Quality of service is based on the service perception. Employees hold much skill to work & there is a high contact among them. The degree of the variety of product is highly considered, keeping the demands of the customers in mind. Services aren’t standardized that’s why employees take their customers seriously. Therefore, per-unit cost is very high. (Business management a Functional focus,

Tata Group Research Paper Example | Topics and Well Written Essays - 750 words

Tata Group - Research Paper Example The overseas company was established in London. It was known as Tata Limited. In order to achieve this accomplishment, Tata Group invested in a hotel in 1902 (Paul & Kapoor, 2008). Through the establishment of ‘The Indian Hotels Company’, Jamsetji Tata was able to build ‘Taj Mahal Palace Hotel’ which became functional in 1903. Within a few years of investment, the hotel business was able to accumulate profit that was used to expand operations outside India (Witzel, 2010). Tata also started investing in ironworks by establishing ‘Tata Iron and Steel Company’ and used the profits to expand to other countries. The company maximized on profits by minimizing on wages and proper utilization of resources. For them to be able to expand, it was crucial for the company to take such action. Tata Group did business with countries such as England, China, Britain and Japan. The host governments demanded the investments. This is because the business brought about major economic benefits for the host countries. For example, Tata Group was able to contribute to taxes in the host countries. These taxes became a source of revenue that was used to improve the economic state of the host countries (Paul & Kapoor, 2008). Moreover, Tata group was able to utilize labor provided by the host countries. The economic benefit that came out of this is that people in the host countries were able to secure employment opportunities hence improving their livelihoods. Host countries also demanded the investment due to the benefits that they were bound to receive through infrastructure. Tata Group was definitely going to improve the infrastructure in the areas that they would operate. Nonetheless, they would receive ready market for their exports through trading with India. Countries highly regard trading since it is a major source of foreign exchange. The investment also co ntributed to technological

Letter and Memo Paper Pre-Assignment Essay Example | Topics and Well Written Essays - 250 words

Letter and Memo Paper Pre-Assignment - Essay Example nvironment had remained relatively pristine due to the vigilance of the people against the development and use of energy sources that are polluting to the environment and contributory to climate change. I have been in the energy industry for most of my professional life and surprised to see how Americans are becoming more and more dependent on fossil fuels when â€Å"Peak Oil† had been upon us long ago. Instead, the state government of Colorado should pursue clean energy alternatives like wind and solar power. The Colorado Green Wind Farm (at Lamar, Prowers, Colorado) is a good example to reduce reliance on costly imported oil (Makhijani 31). Colorado is among the top 20 states with high potential for wind energy (at no. 11 with 481 billion kw-hours annually), an enough supply to meet all the states electricity requirements were it not for factors like intermittency and geographic location considerations. However, we need not wait for flooding like what happened in some countries (like the Philippines mentioned above) to wake us up that the effects of global warming are upon us like what Al Gore cited in his â€Å"Inconvenient Truth† movie. However, what is markedly absent from the energy debate is environmental optimism (Easterbrook, Sept. 2006) and Mike Keefes cartoon clichà © update (Denver Post, September 29, 2009) could become reality soon. The readers of the Denver Post are not only the people of Colorado but include those of some neighboring states like Nebraska, Wyoming, New Mexico, Utah and Oklahoma. There are even some readers from as far away as Texas, Kansas, the two Dakotas and Idaho. With a mean elevation of 6,800 feet (2,073 meters), the state of Colorado seems to be so far away from concerns like massive flooding generated by climate change from global warming effects. Furthermore, the people of this region in the United States take pride in their pristine environment and they mostly want to preserve it that way for generations to come. A way to do

Clinical Decision-making in complex care i.e Identify a clinicaL Essay

Clinical Decision-making in complex care i.e Identify a clinicaL decision that you have been involved in - Essay Example The family had a hard time to decide on the removal of life-support systems and the changeover to palliative sedation. The nurse manager advised me to empower the family to make the decision required of them. When I told her that I had never before handled this situation, she advised me on how to do it and convinced me that I would be able to achieve the target and that my few years of experience were sufficient. My feelings The message that I received today was that this situation was a common occurrence and I had to be prepared. I was feeling unhappy that I was not competent enough to handle the situation. It was the nurse’s duty to empower the family in times of crises. With the intention of redeeming myself, I needed to use evidence-informed decision-making in this frequently occurring situation in my practice (Brown et al, 2009). This day had been conducive to my learning a new experience which had stimulated me to further my comprehension of bioethics and empowerment of family members of end-of-life patients. Evaluation This often-occurring situation in the nursing profession and its solution was revealed to me today. That I needed to learn much more to become competent was another revelation. Both of these appeared good to me as I could learn from experience. Another good thing was that I had the support of my seniors. The fact that I was not confident enough to handle this crisis was the bad part but I take this as an opportunity to think positively and find ways to solve this problem so that I am equipped to cope with it at any moment in my profession. Analysis Clinical decision-making could also be termed clinical reasoning, judgment, inference or diagnostic reasoning (Hardy and Smith, 2008). Clinical decision-making could be defined as the process of making an informed judgment over the treatment necessary for patients. Intuition as a form of reasoning had been associated with clinical decision-making (Nyatanga and De Vocht, 2008). Clinical de cision is a type of informal decision-making that combines clinical expertise, patient concerns, and evidence gathered from scientific literature to arrive at a diagnosis and treatment recommendation. Participants, process, an outcome and setting formed a major portion of the nurses’ clinical decisions (Gurbutt, 2006). Clinical reasoning was the process by which the judgments were made. The judgments were difficult propositions and could be managed only if the nurse could understand the salient details and difficulties of a situation (Tanner, 2006). She should also be able to interpret and respond accordingly. In today’s situation, I should have been able to understand the illness and end-of-life experiences of the family when I reached my station, much before the actual situation arose. Their emotional strengths, physical health, social well-being and coping mechanisms should have been gauged before the crisis (Tanner, 2006). Clinical decision-making affected the qual ity of care for the patient and his safety. In fact it had been described as the essential component for professional nursing care (White, 2003 in Hagbaghery, 2004). The resolution of family conflicts and the provision of information on care provider services were also a part of the decision-making. The decision- making performance of the nurse and her capability of reaching heights were hindered by various interruptions expected in a hospital atmosphere (Ebright et

VoIP Call Analysis Research Proposal Example | Topics and Well Written Essays - 1000 words

VoIP Call Analysis - Research Proposal Example Most often than not, users are faced with basic problems, which include link problems leading to packet losses, mouth-to-ear delays, and jitter of VoIP. These problems generally undermine the quality of service involved in the use of VoIP. It is against this backdrop that the present research proposal has become necessary in coming with receiver endpoint interventions based on the use of empirically trusted system like the Empirix Hammer Call Analyzer in curtailing the problems. The proposed research is backed with an overall aim of analyzing VoIP calls to come out with receiver endpoint interventions that will curtail basic problems that affect the quality of service in the use of VoIP. This is indeed a generalized aim that will be achieved upon achieving a number of specific objectives. These specific objectives could be listed as follows: 1. To identify sources of major factors that hinder quality of service in the use of VoIP. 2. To scrutinize how issues of poor quality of servic e in the use of VoIP discourage the use of VoIP. 3. To outline various interventions that can be used in solving issues of poor quality of service in the use of VoIP. 4. To subject the specific call testing software tool, Hammer into scrutiny in finding how it can be used to swiftly locate, test, and diagnose issues in complex IP environments. The proposed research shall specifically follow the qualitative research design. This means that data shall be collected qualitatively by relying on secondary data. Secondary data collection has often been recommended for technical researches of this nature as they present the researcher with the opportunity to gaining assess to data from reliable and empirical sources in a specific field of study (Goldman, Cahill, and Filho, 2009)). To this end, the researcher shall employ the use of subjective case study to critically study a prevailing situation on quality of service associated with VoIP. What this means is that a couple of existing researc hes that have tackled quality of service in VoIP usage shall be sampled and focused on. Much attention shall however be given to the case of Empirix Hammer Call Analyzer as an intervention in solving most of the identified problems. As part of the case study, the researcher shall also review literature extensively because the review of related literature would in the long run act as the researcher’s data collection procedure. As part of the approach in conducting the research and for that matter data

How Personal Experiences Shape the Way We Are Essay Example for Free

How Personal Experiences Shape the Way We Are Essay Everybody has their own share of experiences in life. Some have experiences that affect their lives. However, there are also some people who do think that their experience is just non-consequential. Well, in my point of view, I think experiences are very important for every individual. It shapes up the way people view things and sometimes it does change the attitude of the person. I have two events that I would like to share. I consider these experiences as very important and life changing. My first important experience was when I was seventeen. In our country, kids are required to take a public examination before graduating high school. The teacher gave the class two months to prepare for the examinations. Most of my classmates got serious during that time. I consider myself a happy go lucky person before. I will never forget what I did. I acted very irresponsibly. As the saying goes, Time is gold. Well, I didn’t really know what that means then. I hang out with my friends almost every day. My parents scolded me for being so negligent of my studies. They actually forced me to study several times and asked me to concentrate on it. I never did listen back then. It was a big mistake on my part. When the results of the exam came out, it was really disappointing. I remembered I was already working in my parent’s company. I could not even face my parents. After getting the results it is now time to go to college. My cousin and I went together for an interview. I felt so ashamed because my cousin has higher marks. When I got back home that day, I came to my mom and I cried. I apologized to her for not giving my best effort in the exams. I got into Santa Monica College. I’ve worked hard on each subject that I took. This experience had made me realize that nothing is for free in this world. If a person wants a good compensation, a good deed or a good standing, one must make efforts to achieve what they want to have. I hope this experience would give other people a lesson on prioritizing important things in life before having fun. Another experience that I would like to share was the time when I was in my ninth grade in school. I have joined an organization called â€Å"YMCA†. This organization supplies lots of community services to people. It takes care of the elderly, half-wit people and children. I get emotional when I see elderly people. The old people in the organization live by themselves in old broken apartments. Most of them are really lonely and are ignored. No one listens to them. In all that time, I saw myself in their shoes when I get older. I would not like to be treated in the same way by young people. I started to care for them by talking to them and cleaning up their apartments. Some talk to me happily and are really excited that someone is listening to them. However, some of them cry when you touch them. These reactions only show that most of the elderly needs more love and care from the younger people. This had shown me that lots of people need the help and love of others. It changed my views and made me care for my parents more. These experiences had given me a lot to think about. It made me a better person and I am proud to have experienced this in life. Not everything can be studied and read in the book. A person must go through these experiences in order to realize what they are taking for granted. Precious experiences such as these must be treasured.

Epidemiology in Disease Control and Prevention

Epidemiology in Disease Control and Prevention The purpose of this discussion post is to briefly review the concepts of epidemiology in disease control and prevention. I will also define and apply the ecoscoial epidemiology paradigm to obesity in my community. Epidemiology means many things, but largely, it is the study of the health status in our community as determined by statistical information, probability and research (Nies McEwen, 2015). Community health nurses use the concepts of epidemiology any time the nurse conducts, collects or analyzes data regarding diseases in the community, or uses data to help identify at risk groups in the community (Nies McEwen, 2015). Our reading this week discussed a variety of epidemiological models, methods and approaches. The data collected through epidemiology can identify diseases and infections, and trace these illnesses down to a single cause. In order to identify and resolve illness, the epidemiologist must first identify the problem, detect possible causes of the disease and the disease itself; determine how the illness is spread and finally, classify how people in the community become susceptible to the disease (Nies McEwen, 2015, p. 70-72; Centers for Disease Control and Prevention [CDC], 2016). Ecosocial epidemiology is a newer concept and describes diseases from a macro-level; meaning the health and disease status for a community rather than illness in just one patient (Nies McEwen, 2015). An example of ecosocial epidemiology approach would be to discuss obesity in our community. In 2013, the American Medical Association (AMA) labeled obesity as a chronic disease; the WHO described obesity as an epidemic and reported that half-a-billion people in the world obese(Stoner Cornwall, 2014). Obesity may be caused by numerous factors, including genetics, socioeconomic status or lack of education on healthy eating. Obesity is typically accompanied by other comorbid conditions such as diabetes mellitus type II, hypertension, and cardiovascular disease. The cost of healthcare for obese individuals is typically more than a non-obese person. The private practice office I work in sees a fair amount of patients whose symptoms can be attributed to obesity secondary to poor diet and inc ome level. A community health nurse can examine obesity in the community from a macro-level perspective. As mentioned above, obesity can be connected to a persons socioeconomic meaning the lower a persons income or education level, the more at risk that person is for obesity (Bielemann, Santos Motta, Minten, Horta, Gigante, 2014). Individuals with lower income are more likely to consume cheaper, convenient foods with large portion sizes (i.e., fast food, frozen dinners, boxed meals, chips, etc). These food items are readily accessible and are typically higher in calories, sodium, fat and sugars. The larger portion sizes can be seen as more value for the dollar. Another study showed that even with the application of food health labels, lower socioeconomic groups are more likely to purchase these unhealthy foods and reported that food labels can be seen as unclear and confusing (Hankey, 2015). A community health nurse can collect and analyze data from the community through surveys, questionnaire s or interviews and compare the number of obese patients to their socioeconomic, education level and comorbid conditions. This data can be used to provide interventions and education to this at risk population. In conclusion, epidemiology is the study of health and disease of the entire community, and not one person. Ecosocial epidemiology looks at health and disease from a macro level and can incorporate multiple factors that may attribute to an illness.   Obesity in our community can be viewed from a macro-level, secondary to the multiple risk factors, including socioeconomic status, education and existing medical conditions. Understanding epidemiology is important to community health nursing as this information can assist the nurse in focusing on disease prevention and education for at risk populations. References Bielemann, R. M., Santos Motta, J. V., Minten, G. C., Horta, B. L., Gigante, D. P. (2014). Consumption of ultra-processed foods and their impact on the diet of young adults. Revista de Saà ºde Pà ºblica, 49, 1-10. http://dx.doi.org/10.1590/S0034-8910.2015049005572 Centers for Disease Control and Prevention. (2016). Public health series 101 Introduction to epidemiology. Retrieved from https://www.cdc.gov/publichealth101/epidemiology.html Hankey, C. (2015). Food and catering modifications for public health: chronic disease and obesity prevention. Medicine, 43(2), 135-138. http://dx.doi.org/10.1016/J.MPMED.2014.11.004 Nies, M. A., McEwen, M. (2015). Community public health nursing (6th ed.). St. Louis, MO: Elsevier Saunders. Stoner, L., Cornwall, J. (2014). Did the American Medical Association make the correct decision classifying obesity as a disease? Australasian Medical Journal, 7(11), 462-464. http://dx.doi.org/10.4066/AMJ.2014.2281

Tescos Management And Leadership Theories

Tescos Management And Leadership Theories Tesco is a company which was founded in 1919 by a man called Jack Cohen, a grocery seller from a stall in London. The Tesco brand originally first appeared after he had brought a shipment of tea from T.E Stockwell and the first Tesco store was opened in 1929. It started off as selling the usual food and drink products but since then expanded into areas offering alternative goods such as, clothing, electronics, finance services, mobile network, car, dental, home and health insurance, CDs, DVDs and Games. Tesco UK stores operate under four banners which are Extra, Superstore, Metro and Express to meet different customer needs. Tesco can also be found on the London Stock Exchange. Tesco has  £62.54 billion in revenue as well as  £3.41 billion income from February 2010 and has 4,811 locations around the country; nevertheless Tesco has become the biggest British retailer and is one of the worlds largest retailing outlet. Mainly its growth is due to the fact that in the workplace, it has a workforce of 552,004 employees. To sustain its growth, Tesco has to make sure that they have the staff who are motivated, flexible and well-trained and who can be aware of the customer needs. Tesco sustain their employees in a range of roles and at different levels in the workplace from customer assistant to department manager and warehouse to logistics staff. Tesco recognise this as they need employee motivation to continue their growth. Motivation is the driving force which set out to achieve an individuals goal. There are different theories that have been suggested for motivating employees. The main factor for motivating employees is Pay, which is considered a primary motivator. Other motivating factors include: Appreciation of hard work e.g. incentives A sense of achievement Responsibility and empowerment Opportunity for development A sense of challenge and enjoyment If Tesco have a motivated workforce then they will have a variety of employees who will work hard and achieve their potential in less time, which will endeavour Tesco to reduce cost in labour and less supervision of their employees. On the other hand this will demonstrate their pride to work for Tesco, therefore create a better impact on consumers. Encouraged employees are more likely to focus better and are less likely to make mistakes, cause conflicts and accidents in the workplace. In general this shows they have greater loyalty for the consumer and have fewer absentees. The opposite of a motivated workforce is an unmotivated workforce, which are employees in Tesco being dissatisfied in the role they play for the company. This can negatively affect the quality of the work they produce and how professionally they carry out their work and how this will affect Tesco as a business but also the products they display on the shop floor. Tesco focus on two groups, their staff and customers to achieve motivation by offering them rewards to support stability in the personal and work life. Such rewards are staff discount, flexible working and gym membership. The theory to motivate shows that Taylor said one that is motivated works purely for money. Tesco has a similar link to Taylors theory as they have an employee reward programme which offers financial reward packaging to motivate the workers. On the other hand there are other factors which take into place of motivating a person; they are personal and working lives. Tesco go beyond Taylors theory as they do more than pay increasing, they support the different lifestyles of each individual that works for them by using important benefits. For example in Tesco, staff may desire to serve people or improve their basic understanding and skills. To make job satisfaction achievable for their staff, Tesco create a good working environment where they want to have their employees feeling valued and therefore it increases communication and employees are asked for their opinions of how they are experience this. As Tesco are a big organisation they invest into training and development for its staff which enables them to develop their understanding, skill and sense of their job satisfaction. For example in my own workplace at Sports Direct they create a good working environment as I was trained on the till and had people helping me which developed my understanding of the business. By using surveys, Tesco ask their staff to attend a staff satisfaction survey which is done by viewpoint and gives the staff to get across their views on the job they do. From the survey it shows Tesco what they need to do in order to keep their employees motivated and to ensure that they are achieving job satisfaction. The benefits offered to employees the following Lifestyle breaks which offer you 4-12 week off from work but then you are allowed to return after as it guarantees you dont lose your job, career breaks which allows staff working in Tesco between the 6 months and 5 years away from work but also they have the right to return and pension scheme which defies the long term benefits staff can have when they reach a certain age. Other ways in which job satisfaction is achieved for the staff working in Tesco is the way they look after their employee. This makes their employees feel that the job is secure and the company is looking after them and therefore it makes them produce work of a high quality. Using Herzberg two-factor theory which outlines the main two factors hygiene and the satisfiers also know as motivators. Hygiene factors are put in place in a business such as Tesco to avoid what is called unpleasantness in the workplace. If these factors are thought to be insufficient by the employees then this would mean that they are dissatisfied by working there. Motivator factors are for individual people for their personal growth, the motivator side dynamically creates the job satisfaction. If they are effective, then they can motivate the individual to reach an above-average performance as well as effort. Herzberg showed that to truly motivate an employee a business needs to create conditions that make him or her feel fulfilled in the workplace For example Hygiene factors like pay can lead to an employee at Tesco being dissatisfied as this will show the employee is being paid a rate which has not increased from the time he has spent at Tesco. However the motivators like promotion opportunities in Tesco will satisfy the employee as they are moving up a level in the department and not staying in one department from where they started from. This will acknowledge how well they are working for the company. Hygiene factors: Pay and benefits Company policy and Administration Relationship with co-workers Supervision Status Job security Working conditions Personal life Motivators: Achievement Recognition Work itself Responsibility Promotion Growth Tesco will try to motivate its employees by using the two factor theory. For example, it can motivate and empower its employees by using suitable and well-timed communication to effectiveness, by appointing responsibility and involving employees in their own decision making in key areas of their working life. Tesco using forums every year in which staff can be part of the discussions on pay rises if they wish they need to. This will show acknowledgment of the work Tesco people do and reward them. For example Tesco staff can even influence what food goes onto its restaurant menus. As a result of doing this the employees therefore become motivated to make choices that will increase their use of the restaurants that Tesco have within the organisation. That way job satisfaction achievable as it is used to a very high level in Tesco as they value each and every one of their member of staff so they achieve their potential and the company grows and has a high-quality reputation. I think it is important for line managers to have an understanding of these theories in concept as they need to know how to motivate their employees working below them to get the best out of them, productivity wise. However if managers on the front line do not have an impact then this will limit how they motivate or else not trusting them will reduce their motivational efficiency. Managers this way can understand what the employee is working toward such as the goals and objectives that they set and how well they are managing their time to get the work done for a company like Tesco for example. It gives the manager a chance to be impress by the employee and the quality of the work therefore shows which member is committed to doing well and making sure the company goes in the right direction, On the other hand managers would want to know the pros and cons of which is the best way of the motivating concept through various theories in order to stand out from anyone else and the quality in production and reputation it achieves at the end by doing this. It gives the manager a chance to communicate and understand the employee effectively, to engage the key skills he may have to offer to him, work wise and how motivated he is in-order to get on with what he is asked to do. The best way to understand this is to interact with your employees to gain knowledge otherwise the key efficiency to work at a higher level and to produce the quality you would want to will not happen, unless you communicate with the manager and he communicates with you. To conclude by looking at different theories of motivation, how job satisfaction is achieved and how important line managers are, you can find out various ways in which Tesco can motivate their employees to get the best out of them by using incentives for hard workers and rewards as well as promotion. On the other hand you can also see the negative effects this can have if you have unmotivated employees in the workplace which reduces the morale and that person quality to produce at the highest level proposed from them. I recommend that by achieving an employees job satisfaction and motivation but also bringing into action how the line manager should have a good understanding of these theories. Tesco get employees who work well in a good environment but also one where they are valued for the hard work they produce to meet the aims and objectives of the organisation, but also the goals they set for themselves to improve the desire for working in a warm atmosphere but also the drive tha t managers have in Tesco for their employees to achieve their potential. References http://www.thetimes100.co.uk/case-studymotivational-theory-in-practice-at-tesco132-396-3.php http://tutor2u.net/business/people/motivation_theory_herzberg.asp

scientist :: essays research papers

My Scientist My scientists name is Angela Santos. She was born in Santo Domingo, which is the capital of the Dominican Republic. She lived with her father, her mother, her sister, and her grandmother. She was a very successful person and made her family proud. Her father, Marino Rodriguez, was self-employed and worked to support his family. Eventually, problems started to stir up in the family, and Angela ¡Ã‚ ¯s parents decided to get divorced. When they got divorced Justina Mueses, Angela ¡Ã‚ ¯s mother, had to work full time at the hospital, spending no time with her daughters. She went to work early in the morning, and came back from work very late at night. The girls stood home with their grandmother, Isabel, who taught them how to cook, clean, and take care of each other. Isabel taught the girls that even before they started thinking of getting married a woman should be educated and know how to take care of her house. Isabel played a big role in Angela ¡Ã‚ ¯s life, of course being her grandmother and everything, but she was there when she needed her and Angela appreciates all the help she got from her dear old grandmother. Isabel only went up to the third grade; however, Angela learned a lot from her grandmother ¡Ã‚ ¯s experien ces and stories. Maria Virtudes Rodriguez, Angela ¡Ã‚ ¯s sister, studied accounting, English, cosmetics, and managed to keep a GPA of a 3.25 in all her classes. She is a single mother, and is currently working at a restaurant in Downtown, Manhattan. She just came from Dominican Republic a year ago, and she is trying to support her son, Anthony, so that he gets the chance of studying in America. Maria is a hard worker, and spends most of her time at work; however, she always manages to spend time with her son because she knows it is essential. She gives thanks to the Lord everyday for her life, since she was about to lose it. Maria has sickle cell anima, and in giving birth to Anthony she lost a lot of blood. The doctors gave no hope for her or the baby, but praise be to the Lord almighty she was able to live through such a tough situation. Angela had a younger brother, but he died at the age of 3. He also had sickle cell anima, and it advanced so much he developed tuberculosis and died at such a young age.

The Cricket Ball in the Sport of Cricket :: essays research papers

The Cricket Ball in the Sport of Cricket Cricket is one of the most exciting sports in world. It is played is most countries in world. Cricket is not that popular in Unites States but it is the most popular sports in countries like India, England and Australia. Making cricket popular in America requires describing its equipments and the game itself. One of the most important equipment of this wonderful game is Cricket ball. The cricket ball is a little small than a baseball ball. It is round shaped, smaller than a wrist of an average size man. A cricket ball is made from a core of cork, which is layered with tightly wound string. It is covered by a leather case with a slightly raised sewn seam. The covering is constructed of four pieces of leather shaped similar to the peel of a quartered orange. A cricket ball only has one seam. The equator of the ball is stitched with string to form the seam, with a total of six rows of stitches. The remaining two joins between the leather pieces are left unstitched. The ball is about nine inches in circumference and only weighs between 5.5 – 5.75 ounces. The surface of the ground where cricket ball is pitched matters a lot for the performance. This ball bounces a lot on a dry/hard pitch because of its hardness. However it's the other way around if the pitch is wet/damp, this ball loses it bounce. Weather is also very important factor on how the ball behaves. In sunny weather the ball don't do much but if it’s windy the ball swings in air a lot. Therefore when the weather is bad this ball sometimes becomes impossible to play. The most dangerous thing this ball does is â€Å"Swing†. Swing which is achieved by keeping one side of the ball polished smooth and shiny and keeping the other side rough, and delivering the ball with the polished side forward, and the seam angled in the direction of desired swing. There are two types of swing balling in cricket. The out swinging ball moves away from the right-handed batsman, while the in swinger moves in towards him. Normal swing is achieved by maintaining laminar boundary layer air-flow on the shiny side whilst creating turbulent flow on the seam side.

Advertising’s Affects on Self-Esteem Essay

â€Å"As most of us know so well by now, when a girl enters adolescence, she faces a series of losses- loss of self-confidence, loss of a sense of efficacy and ambition, and the loss of her ‘voice,’ the sense of being a unique and powerful self that she had in childhood† states Jean Kilbourne in her essay, â€Å"The More You Subtract, The More You Add†. These losses in adolescent girls are natural yet worsened by advertising and entirely overlooked. As media and advertising cause these effects, they also devise to offer just as Jean Kilbourne says, â€Å"Advertisers are aware of their role and do not hesitate to take advantage of the insecurities and anxieties of young people, usually in the guise of offering solutions.† Naturally, advertising has a negative and damaging effect on teenage girls’ self-esteem. Generally speaking, adapting teenage girls strive to be what they see. Commonly, when surrounded by advertising of flawless and thin girls, their goal is then to achieve the same qualities which brings dissatisfaction with their own body. In order to achieve these goals, teenage girls may go to extremes. When size zero models are consistently advertised, that size becomes desired by teenage girls who may not have the ability to be that size. With this desire, comes eating disorders. To reduce this issue, girls shouldn’t be surrounded by only overly thin women in advertisements to avoid added on pressure from advertising when that pressure is already naturally present during adolescence. Advertising produces subtleties that women should remain quiet and have less voice. Advertisements frequently include models with their hands and fingers covering their mouths with catch phrases adding to the negative message. Kilbourne illustrates this well in her essay by saying, â€Å"indeed this is one of the primary messages of the culture to adolescent girls. ‘The silence of a look can reveal more than words,’ says another perfume ad, this one featuring a woman lying on her back†. This expectation can be troubling for young girls, giving them the impression that having too much of a voice is bad, that they should speak in a different way other than using their voice. This as well creates an inequality between boys and girls, that girls should be more ashamed of their opinions and voice. The most distinct negative effect advertising has on teenage girls’ self-esteem is the sexual objectification frequently present in advertising. Advertisements tend to draw a strong emphasis towards sexuality. Girls are taught to be â€Å"overtly sexy and attractive but essentially passive and virginal† (Kilbourne) at a young age. In â€Å"The Merchants of Cool† they explain a â€Å"midriff† role present in the 1990’s explained as your body being your best asset to flaunt even if you don’t understand it. Young teenage girls are prime examples of midriffs because they don’t quite understand their adolescent bodies yet they are pressured from the sexuality shown in advertising to flaunt it the most rather than their brain. Even during Marilyn Monroe’s era, there were advertisements to improve your waist size rather than to reduce it because being curvy was the trend rather than being thin at the time. Yet even this had the issue of excluding naturally thin women that were unable to gain those extra pounds to achieve a thicker bust or waist size. There will always be issues in advertising in society; however, these issues shouldn’t be targeted to negatively effect teenage girls’ self esteem.

Market Research of Eveready Torches

CHAPTER 1 OBJECTIVES OF THE STUDY ? To know the customer perception towards Eveready flashlights with respective to the china made rechargeable torches. ? To find out the factors that tends to put an impact on Eveready LED torches. ? To find out what are the parameters customers/consumers look into before purchasing flashlight/torches. ? To know price sensitivity. CHAPTER 2 INTRODUCTION A ‘flash light’ usually called a ‘Torch’ is a hand-held electric powered light source. It caters the lighting needs of consumers. In the case of emergencies when light goes out, you are going to your way to phone; all you need is a flashlight or torch to illuminate your way. You may still need to fix things when the sun goes down, if you are building something or working on your car, flash lights can help you see what you are doing. When you go for a dental check up you might see the dentist using torch. Whether you are going to take a walk or on your way out of the door at night you need a torch to help you see the way, as well as stay safe. About flashlight: A flashlight (usually called a Torch outside North America) is a hand-held electric-powered light source. Usually the light source is a small incandescent bulb or light-emitting diode (LED). Typical flashlight designs consist of the light source mounted in a parabolic or other shaped reflector and the power source is electric batteries and an electric power switch. While most flashlights are hand-held, there are head or helmet-mounted flashlights designed for miners and campers and battery-powered lights for bicycles. The term flashlight is used mainly in the United States and Canada. In other English-speaking countries, the most common term is torch or electric torch. On January 10, 1899, American Electrical Novelty and Manufacturing Company obtained U. S. Patent No. 617,592(filed 12 march 1898) from David Misell, its English inventor. This â€Å"electric device† designed by Misell was powered by â€Å"D† batteries laid front to back in a paper tube with the light bulb and a rough brass reflector at the end. The company donated some of these devices to the New York City police, who responded favourably to them. These early flashlights ran on zinc-carbon batteries, which could not provide a steady electric current and require periodic ‘rest’ to continue functioning. Because these early flashlights also used energy-inefficient carbon-filament bulbs, â€Å"resting† occurred at short intervals. Consequently, they could be used only in brief flashes, hence the popular name flashlight. Power sources for light: The most common power source for flashlights is the battery. Many types of batteries are suitable for use in flashlights, such as button cells, alkaline batteries, lithium batteries and rechargeable NiMH, NiCd batteries and lithium ion batteries. The choice of batteries will depend on the light source used, and will usually play a determining role in the size and shape of the flashlight. Some flashlights are solar powered, using the energy generated from a solar cell to charge an on board battery for later use. [pic] COMPANY PROFILE [pic] 2. 1 COMPANY PROFILE: Ask any Indian consumer to name a battery and the first brand that comes to mind is Eveready. Not just among batteries, Eveready is a powerful brand across categories. Eveready has a portfolio comprising dry cell batteries (carbon zinc batteries, rechargeable batteries and alkaline batteries), flashlights (Torches), CFLs (compact fluorescent lamps), and mosquito repellent and packet tea. Eveready’s strength is the result of a continuous and well-orchestrated brand development strategy that maximizes the value from each consumer touch-point. [pic] â€Å"Give me red† is the iconic urban face of Eveready. The advertising by-line of the popular red series of batteries, it is today symbolic the empowered urban lifestyle that the brand reflects. The original, path-breaking campaign won as many as 11 advertising awards. The current television commercial on Eveready ultima, which has explored and demonstrated the technique of light painting(through the TVC) has been very well received and is a one of its kind commercial in the entire batteries segment. The unmatched consumer confidence is also reflected through the various accolades that the company has got over the years. In a country where around 40% households don't have access to enough electricity and require basic sources of light to sustain themselves, Eveready provides portable lighting solutions to more than 60 million households. Highlights: ? In the confederation of Indian industry(CII)’s ‘Brand of the year’ 2005 shortlist, Eveready made the top ten finalists list, along with brands like Nokia, HP, Titan, Dabur and five other Hindustan Lever Brands. ? As per AC Nielsen, Eveready stood 7th among all FMCG companies in terms of growth in the year 2004-2005. The economic times’ Brand equity survey of Brands by sales, april2004, put Eveready at no. 22 across brands in all categories. ? As per vertebrands’ survey, on a 10-point scale, Eveready scored 8 on popularity and 7. 7 on contemporariness. Of all consumers surveyed, 41% called it â€Å"The Only Brand for Me†. Eveready industries India, ltd (EIIL) previously known as Union carbide India, limited is the flagship company of the B. M. khaitan group. The brand Eveready has been present in India since 1905. EIIL is the world’s third largest producer of carbon zinc batteries, selling more than a billion units a year. EIIL is India’s largest selling brand of dry cell batteries and flashlights (torches), with dominant market shares of about 46% and 85% respectively. HISTORY: EIIL started its operation in India in 1905. The first dry cell batteries were imported from the USA and sold in the major cities of the country. These batteries were primarily used in imported torches. In 1939, the company set up its first battery plant in Kolkata. This was followed by another battery manufacturing plant in Chennai in the year 1952. A torch manufacturing plant was set up at Lucknow in 1958. Today it is one of the largest torch manufacturing plants in south East Asia. The plant manufactures the full range of brass, aluminium and plastic torches. In 2005, EIIL celebrated its 100 anniversary in India. MILESTONES: 1905: national carbon starts its Indian operations with sale of batteries imported from USA. 1934: Eveready Company incorporated as a private company on 12 November. 1939: Camperdown works- first modern battery plant established at Cossipore in Kolkata. 1941: union batteries merges with Eveready Company and the name is changed to national carbon company. 951: renamed as union carbide India ltd, a subsidiary of worldwide multinational, union carbide corporation. 1958: company set its torch manufacturing plant in Lucknow, one of the largest in south Asia. 1996: Mc Leod Russel(India) ltd, merged with EIIL, bulk tea business brought into EIIL fold. 2000: Bishnauth Tea Company merged with Eveready industries India ltd. 2005: brand Eveready is a hundred years old. 2009: EIIL acquires controlling stake in Uniross SA of France, which is a leading rechargeable battery manufacturer. Eveready is India’s largest marketer of dry cell batteries selling about 1. billion units annually. It is also the largest marketer of torches selling more than 20 million pieces per annum. VISION STATEMENT: For over a century, our corporation has been a partner to consumers with our expertise in portable power and light. Today, we endeavour to be the perfect Companion to consumers by providing value-for-money brands with Tangible Differentiation in quality every day; we seek Consumer Proximity to ensure the enjoyment of better living. Our core competence will be based on these three core values for the total synergy and future profitable growth of our corporation. Company’s philosophy on corporate governance: The company believes that good corporate governance consists of a combination of business practices which result in enhancement of the value of the company to the shareholders and simultaneously enable the company to fulfil its obligations to other stakeholders such as customers, vendors, employees, and financiers and to the society in general. The company further believes that such practices are founded upon the core values of transparency, empowerment, accountability, independent monitoring and environmental consciousness. The company makes its best endeavours to uphold and nurture these core values in all aspects of its operations. 2. 1. A. MANUFACTURING: Eveready has its manufacturing units spread all across the country in order to maximize logistical efficiency and reduce time-to-market. The Company’s state-of-the-art manufacturing units are located in Kolkata, Noida, Uttaranchal, Chennai, Lucknow and Maddur. The company has high-speed manufacturing units, both for batteries and flashlights, with in-house facilities for metal flashlights along with a fully automated injection-moulding set-up for plastic flashlights. Eveready also has a full-fledged machine design group at Chennai with capabilities of making special-purpose machines for both captive consumption and customer-specific requirements. The manufacturing units of Eveready are ISO 9000 and ISO 14000 certified. Eveready has a sophisticated R& D laboratory for design and testing of batteries. The laboratory is NABL accredited. The company also has its own flashlight design and development unit with the latest computer aided design facility. 2. 1. B. DISTRIBUTION: Eveready has a wide distribution network all over the country with 15 branches, 40 godowns and 4,000 distributors. Our products are available at grocery, general provision, music, electrical, hardware, stationery, gift /novelty stores, at the chemists’ shops and at photo studios and printing centres. So much so, that many of our products are even available at the paan and cigarette shops. According to AC Nielsen, Eveready batteries are available in 3. 3 million outlets out of a total universe of 7. 3 million FMCG outlets. The distribution structure extends coverage out to 5000-population villages. The company employs a strong sales force so that they can operate the extensive sales network successfully. As Eveready walks ahead in second century of existence, we have the following objectives – †¢ To consolidate our benchmark supplier position in all traditional outlets for batteries and flashlights. †¢ Employ a systematic and scientific approach towards increasing our reach and quality of reach. †¢ To leverage our sales & distribution competencies into identified newer channels †¢ To service the outlets with a diversified range of products. This includes batteries, flashlights, home lights, packet tea, mosquito repellents, CFLs and bulbs. To constantly explore new selling arrangements in identified markets to improve effectiveness of servicing. 2. 1. C. CORPORATE FACT SHEET: SBU's †¢ Batteries(including Rechargeable Batteries) †¢ Flashlights †¢ Packet Tea & Insect repellent †¢ Lighting Products †¢ New Products & Business Development †¢ Powercell Division Workforce: As on 31. 12. 08 (including Powercell) 2627 R&D facility Kolkat a, West Bengal Annual Sales: 92,530. 74 (Rs Lakhs) Manufacturing Locations and Sales offices: [pic] 2. 1. D. PRODUCTS: Eveready products are available under the mother brand name Eveready (batteries and lighting solutions) and also extended brand names like EVEREADY ULTIMA(Alkaline Batteries) ? EVEREADY RECHARGE(Rechargeable Batteries) ? EVEREADY JEEVAN-SATHI(Brass Torches) ? EVEREADY DigiLED(LED Flash Lights), ? EVEREADY CFL(Compact fluorescent lamps), ? EVEREADY POWERON (homecare products) and ? EVEREADY PREMIUM GOLD/JAGOO/TEZ (packaged tea) etc. Eveready offers a basket of FMCG products that find place in every household- Batteries: [pic] It is certainly not an overstatement that battery and Eveready have been synonymous with each other in India since time immemorial. After all, this is the only battery that has been with the people- in their good and bad times, in light as well as in darkness- through generations, for over a century. Eveready has diversified the portfolio to suit everyone’s needs. Eveready offers a wide range of batteries to fulfil the diverse portable energy requirements of progressive India. It has also come out with the Eveready blue batteries, which are long-lasting value-for-money solutions for your low-drain devices like TV/DVD remote controls, table/wall clocks and portable FM radio players. Zinc carbon batteries: Eveready is one of the world’s largest producers of zinc carbon batteries, selling more than 1 billion batteries every year. The Indian market for dry cell batteries is estimated at 2. 2 billion pieces by volume and rs. 14 billion by value, and Eveready is the undisputed market leader with more than half of the share of the market. The zinc carbon batteries are ideal for: flashlights, remote controls, toys, penlights, cameras, clocks, medical equipments, FM radios/MP4 players, etc. Alkaline Batteries: [pic]Eveready ultima alkaline battery is the ultimate energy solution to the power-hungry electronic gadgets of modern times. It is undoubtedly a new benchmark of quality & performance in the category of alkaline batteries. The promise of performance comes with an affordable price tag, making it truly an ultimate choice. Eveready ultima alkaline batteries are best suited for power-hungry new age gadgets like- digital cameras, remote-controlled toys, MP3 players, high-end portable audio-recording systems, etc. Rechargeable Batteries: [pic]There is a surfeit of power-hungry electronic gadgets in the market today. With every passing day, the list of such gadgets only gets longer. As an answer to the changing portable energy needs, Eveready has come up with Eveready recharge, world class range of rechargeable batteries. Since today’s high-tech devices demand more powerful batteries, Eveready rechargeable batteries are designed to deliver optimal performance. They are ready whenever you are. The higher end batteries come with an intelligent charger. The intelligent charger range includes chargers of various capacities. Lighting Solutions Eveready offers a wide variety of lighting solutions to suit the requirements of people in both urban and rural areas. Looking ahead, Eveready sees its business growing in the following fields: ? Mass consumption items like incandescent lamps, colour decoration lamps, etc. ? Energy saving alternatives, like T5 lamps, electronic ballasts, luminaries for fluorescent/compact fluorescent lamps with electronic controls. ? New-age technologies like LEDs & products around LEDs. Compact fluorescent lamps (CFL) In 2007, Eveready forayed into the lighting business with the launch of a range of compact fluorescent lamps (CFL). Halogen lamps: The lamps are so designed that they produce more light per units of energy, thus saving energy, and last longer. Halogen lamps are used in a variety of applications. Eveready has on offer halogen lamps that suit every possible requirement for outdoor lighting and video-shooting purposes. General lighting service /incandescent lamps (GLS): Eveready offers a vast range of incandescent bulbs in different sizes, voltages and colours. Alternate lighting solutions: [pic] [pic] Eveready digiLED lanterns- with its digiled technology, unlike a kerosene lamp or candle, the Eveready lantern gives bright, continuous and unflickering light from long lasting LEDs. All this at the same running cost per hour, as that of a kerosene lamp or candle. It illuminates a wide area and is ideal for activities like studying, cooking and other in-house work†¦ making it a true light for our home! Types of digiLED Lanterns: [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] [pic] Packet tea: India wakes up with tea every morning. It is the drink that enlivens, energises and rejuvenates the mind and the body. It is the drink that binds people across cultures. This is why Eveready has lined up a wide range of tea blends to match the needs of a diverse tea-drinking nation and the different â€Å"tea cultures† that are an integral part of the country’s socio-cultural fabric. Eveready today has offerings- Eveready tez, Eveready premium gold, Eveready jaago and eveready classic. Brands which satisfy the diverse moods of the tea drinkers. FLASHLIGHTS: [pic] Eveready has been the pioneer in the field of portable lighting for many a decades. Eveready with a huge variety of products is the largest manufacturer and marketer of torches in south Asia. Well known for its quality, range, colour options and value for money models. Eveready caters to all the lighting needs of both- the urban and rural consumers. DigiLED Torches: Eveready recently introduced a whole new category of torches with digiLED technology. These torches use highly power efficient LEDs in place of the incandescent bulbs. The long life LEDs, the superior quality lens & the Eveready expertise put together give the consumers an excellent torch with a focused bright white beam of light. pic] [pic] The torches are available in a Variety of shapes & sizes, with a splash of bright vibrant colours. Mainly for its quality of power efficiency, as batteries lasts longer, these torches have become an instant hit with the value conscious consumers across India. UltraLED torches: [pic] Torches with powerful beams which reach amazing distances, stronger light with enhanc ed efficiency, coupled with superior advantages of the original digiLED torches. The range offers the user wide choice in shapes, sizes & new metallic colours. Brass torches: [pic] True to its name, the Jeevan Sathi brass torchlight has been a trustworthy, constant companion for the discerning Indians through generations. It is reliable, durable and repairable, making it a must-have evening companion especially in the villages. It is one of the most trusted brands in rural India across all product categories. Aluminium & plastic torches: [pic] Eveready has always gone for innovation to bring out new models which suit the diverse requirements of all its customers. These torches have strong durable bodies, slide switches for easy handling and come in a wide range of models and colours. Rechargeable torches: Eveready also provides rechargeable torches to its customers. These have an in-built battery and a plug, for easy recharge. These torches are true value-for-money and are targeted at the urban and semi-urban households. Models like Commander, HiLite, Mobile, RedFlash, Rangoli & CityLite†¦ are brands in their own capacity†¦ bought by thousands of people every month. CHAPTER 3 RESEARCH METHODOLOGY Methodology is a systematic way of solving a problem; it includes the research methods for solving a problem. Type of research: Descriptive & Empirical Research Data source: Primary and secondary data Data collection method: Interview and survey Data collection tools: Questionnaires and informal interview Sample Universe: Nadia district (Areas- kastodanga, maniktalapada, kalitala, nimtala, Simurali- narapatipada, shantipur, ranaghat, krishnanagar). Sample size: 250 Sample Design: The target population of the study consists of various respondents of various places (mostly done in rural areas and small town targeting low class group people and middle class). This is because to know that if price is the only factor of impact of china made torches. Sample size: After due consultation with the company, also keeping in mind the requirements of the company for the research, the sample size that was found to be appropriate for the study was 250(each place 25-35 respondents). Sampling Technique: Stratified sampling technique – a stratified sample is obtained by independently selecting a separate simple random sample from each population stratum. A population can be divided into different groups based on class, income. The survey was conducted by visiting different places(shops, market, respondent’s home, etc). Statistical tools:Simple percentage analysis and Ranking method is the main statistical tool used for study. 3. 1. SCOPE OF THE STUDY ? The result of this research would help the company to market their products. ? The result will help in improving sales. ? The study will help the company to make aware the consumers about the product. 3. 2. LIMITATIONS OF THE RESEARCH The following limitations can be pointed out from the research that I conducted in relation to the problems that were given to me by Eveready industries India ltd. Sample size was not sufficient to know the absolute figures. †¢ The research got confined to the Nadia district (towns and rural areas). 4. DATA ANALYSIS AND INTERPRETATION The respondents who were covered under this study can be categorized on the basis of certain important criteria like age, annual income (class), tendency towards white LED light and awareness about new Eveready LED torches in the market. Table-4. 1 Annual Income Level: |Annual Income Level |No. Of Respondent |Percentage | |Below 1 Lakh |134 |53. 6 | |1-3 Lakh |105 |42 | |Above 3 Lakh |11 |4. 4 | |Total |250 |100 | | | | | | | | | | | | |Eveready LED |31 |12. % | |Eveready incandescent modified |3 |1. 2% | |China made Torch |211 |84. 4% | |Others |5 |2% | [pic] Interpretation: Among the 250 respondents i. e. he consumers, it can be seen that the consumers of china made torches are the highest i. e. 84. 4%. Eveready LED torches have 12. 4% consumers. 1. 2% of respondents are there who have an attachment with Eveready and thinks there torch is best for them they have modified incandescent Eveready brass torch into white light (because consumers like white led light). 2% of the respondents are the users of other torches. Table: 4. 3 Eveready LED torch users – Distribution according to income: Below 1 Lakh |1-3 lakh |Above 3 lakh | |3 users |17 users |11 users | Interpretation: It can be inferred that among 31 consumers that use Eveready LED torch, there are 3 users fr om the low income group i. e. below 1 lakh. 17 customers are from 1-3 lakh group and 11 users are from above 3 lakh group. Table-4. 4 AWARENESS about Eveready LED Torches: |Awareness |No. Of Respondents |Percentage | |Yes |65 |26% | |No |185 |74% | |Total |250 |100 | [pic] Interpretation: Now coming to the point of awareness among the people about the Eveready’s new product i. . Eveready LED Torches, the response was very disappointing. Among 250 respondents only 65 people i. e. 26% are aware about Eveready LED flashlight. Table-4. 5 Consumers those are aware but do not like to have due to high price (not affordable): Out of 65 people who are aware, the people who would not like to purchase are 40. |1-3 lakhs |Below 5 lakhs | |35 people |5 people | Interpretation: It can be seen that out of 65 people who are aware, 35 people of low class would not like to purchase due to its high price, it is not affordable. CHAPTER 5 RESULTS: The findings that can be drawn from the survey- ? 100% positive answer regarding Eveready torches durability, reliability and longevity shows company’s high image. ? 100% consumers like the white LED light torches. ? It was found that most of the low class people are not able to purchase Eveready LED torches because they cannot afford due to its high price. As Eveready LED torches are new entrants in the market, most of the people are unaware about the Eveready LED torches. IMPACT OF CHINA MADE TORCHES ON EVEREADY LED FLASHLIGHTS: 1. Shifting of incandescent torches market to LED Torches market. ? Eveready incandescent bulb torches were used and appreciated by the consumers before China made rechargeable torches with LEDs instead of incandescent bulb came into the market. After china made torches e ntered the market, people liked the white light of LEDs and the low price. As, no Eveready LED torches were available that time (before 5-6 years), the customers/consumers were forced to purchase china made LED rechargeable torches. So, there was a shift towards LEDs torches (china made torches). 2. Shifting of normal torches i. e. torches without rechargeable factor, to rechargeable torches. ? China made torches came into the market with the facility of recharging the batteries at that time when Eveready have had no rechargeable torches. People /consumers thought it more economical than Eveready normal torches and tend towards it. NOTE: but it is not true, the fact is that the Eveready torches are more economical because the batteries that are used in it as a power source runs for 4 months in a single time). So, demand inclined towards rechargeable torches. 3. It’s been 2 years Eveready has launched LED flashlights/torches with high quality light. But there is a particular segment i. e. low class people have a tendency to buy china made torches due to its low price (although they were using Eveready incandescent torches before ). customer’s perception has changed . . Considering all the facts, the most important part that has been affected (impact of china made torches) is sales. Although Eveready is doing well but the market that has been captured by china made torches (mostly the low class people who purchase china made low price torches), Eveready is missing to target that part. NOTE: As there are many customers/consumers who are using Eveready LED torches (Eveready is meeting its sale targets) this shows that the impact of china made torches that has been on Eveready torches is diminishing. People are shifting from china made torches due to their lack in reliability, longevity, durability and many factors. They lack in adding value to the customers. CHAPTER 6 RECOMENDATIONS: ? Eveready is extensively using its marketing strategies to reach customers; advertisements are being done but while surveying, the segment of customers that are not aware of the product to reach them we have to make them aware through extensive advertising. There are hoardings placed in the market but they are only seen over the distributors or big retailers. There must be more hoardings, bill boards showcasing Eveready led torches. ? Eveready should launch a new led torch with low price particularly focusing the low class (low income group) people. Advertising should be focusing these people. ? Extensive advertising on radio. REFERENCES: ? WEBSITES: www. evereadyindustries. com www. wikipidea. org ? Business Research Methods – Donald R Cooper, Pamela Schindler

EBay Inc. and Amazon.com Essay

EBay, Inc. and Amazon.com Introduction Problem definition and historical context            In broad spectrum, the case of eBay and Amazon explores the strategic interaction between the two organizations as they embrace different business models. This case considers how competitors in the market can successfully challenge the rival in highly competitive market where business is defined by strong network effects and fluctuating costs. The audiences in this case are given a chance to assess the merits and the demerits of the business platform utilized by eBay in contrast to Amazon’s online based retail model (Harvard business school, 2012). In addition, the case allows those interested to evaluate business performance in the event of looping value because of the indirect interactions in the two industries. The case offers a vivid exploration and analysis of how Amazon expanded its business in the competitive environment as well as discussing how eBay responded and the strategies they can adopt to lower the difference in earnings between the two. All this is done through an in-depth analysis of acquisition of GSI commerce by eBay in 2011. Briefly, business competition is the main issue in this case. Case research            Business competition between the two corporations rapidly grew in 2011, ten years after a story by â€Å"Businessweek’ labeled eBay vs. Amazon was released. The publication by Businessweek clearly depicted that between the two, the company that would win the biggest market share would probably dominate the future of internet-based business. By the time of this publication, Amazon was leading in all aspects of online transactions. Inherently, the history of the two corporations is based on Royal battle. The rivalry between the two companies is very high. Actually, Amazon and eBay are the biggest firms in online business. They are competitors of each other. Despite being in the same business, the two corporations have been operating by taking different business approaches. In terms of financial growth, Amazon had established itself as the market leader. Its financial aspects had grown by 37% as compared to eBay’s 6% (Harvard business school, 2012). Mor eover, eBay specializes in focusing on being a facilitator in internet business while Amazon focuses on becoming a one-stop platform. It is in the is respect that the case establishes that Amazon in the long-run will outrun eBay in the online stage. The two companies expand their markets by merging with other related companies. Industry/Goal/Product            EBay Company offers a market place where both retailers and buyers interact. The company aims at enabling both buyers and sellers to agree at a neutral price that can be referred to as action price. Similar to Amazon, e bay offers its clients with variety of products where they can choose on what to buy or sell. Both companies deal with used good but strictly dealing with e commerce as mode of payment. Generic Strategies Grid (2 char. per axis) 291909541338500 The generic strategies are mostly applied in analyzing competitive advantage of the business environment of both companies. Cost leadership Differentiation 147637518796000 Cost focus Differentiation focus This chart articulates ways how e Bay company can gain competitive advantage over the other viable competitors. Five Forces Model            In business context, Five Forces Model is paramount as they help then businesses analyze their competitive advantage. It is paramount to understand both internal and external business environment so in order to develop viable strategies to remain in the competitive edge. In reference to the case study, the Five Forces Model will greatly help to analyze the intense competition between Amazon.com and e Bay. More importantly, Five Forces Model is a viable tool to help both companies to plan in ways such as coming up with new products needed by the customers. Supplier Power is the first element that deals with suppliers and prices of the commodities (Harvard business school, 2012). With the intense competition as witnessed in the case study, each company is striving with best ways how they can demand the prices of commodities to lower. Indeed, E bay has collaborated with many suppliers by offering clients with variety of products ranging from different prices.            Buyer Power is the second element in the Five Forces Model. Ultimately, this element is concerned on how best the buyers can bring down prices of commodities. Quite different from Amazon, E bay has offered their customers with a direct linkage with their suppliers with an urge to bring down cost of goods. Competitive Rivalry is another model vital to understand all potential competitors around the business. As noted in the case study, potential competitors in this industry include newspapers cites, music or video shops and personal homepages among others. Threat of Substitution is less as both companies have a strong CRM hence making it difficult for other companies to displace them in the market. Lastly, the companies face intense competion from Threat of New Entry companies such as yahoo among others. Strategic analysis Value chain analysis            Value chain analysis entails analysis of the manner in which companies ensure value creation to their customers with the use of their resources and strategies. In relation to eBay, the company ensures value creation to their customers through price cutting, enhancing its customer search capabilities and ensuring its new business model. The company’s inbound logistics are well-built. EBay is tight-lipped in regard to their approach to payment processing, communications, website operations and more importantly customer support. With respect to its operations, the company does not restrict the maintenance of a marketplace and this resulted to it entering new markets outside U.S.A in 2011 (Harvard business school, 2012). Evidently, eBay unlike Amazon is depicted a powerful in relation to its operations. With the introduction of its core business segments, that is communications, payments and marketplaces, eBay aimed to maintain the trust and opportunity by devel oping new business communities globally with the help of e- business. In this case, the company compared to Amazon generated much revenue and increased its popularity around the world. Project risk model            Project risk management aims to measure the company’s capabilities and risks and the most effective measures it adopts to prevent various risks as it conducts business. With respect to project risk model, eBay is depicted as one with clear project risk management process. On the other hand, Amazon also has a well established project risk model to address company’s capabilities and risks. Model justification            The business model assumed by eBay that is auctions marketplace is depicted by the article and paramount in ensuring the success of the company especially in the competitive business environment. The model provides effective and efficient means of payments, communication and means of entering new markets. Based on the article, the business model assumed by the company connects buyers and sellers in such a way that it ensures value creation. The model is also portrayed as effective as it improved the revenue of the company in the year in 1999 (Harvard business school, 2012). Alternatives flow from strategic models            To ensure its competitive, eBay according to the article used groundbreaking business platforms and models to attract more customers globally. However, the article depicts that the company should also focus on expanding and transforming its business and project risk models in areas such as marketing and services to its customers. In this case, the company should be in a position to compete with competitors such as Amazon. Technology and costs            Technological changes are occurring drastically hence citing the need why the companies should be at par with these innovations. The technology used by both companies is effective to enhance the search catalog and ability to retrieve information at ease hence cutting operational cost. Use of AWS has huge benefits, as it is not only reliable but also secure. Another advantage of this technology in relation to cost is that it is simple in scalability. Use of superior technology such as AWS, S3, catalogue and EC2 enhances the company to reduce fixed prices of commodities (Harvard business school, 2012). Recommendation            Competition between the two corporations is high and specifically eBay should adopt several strategies to minimize the available gap. For instance, eBay should embrace better advertisement strategies and search for better advertisement partners. This will help attract some of the Amazons customers to their side. Secondly, to ensure that they stand a chance to reduce the business gap, eBay should focus on its strengths. Getting into the digital media sales should be another area to strategize on. In terms of internet technology, eBay should ensure better internet search as well ensuring improved tagging approaches. Lastly, it is of importance for eBay to reduce the PayPal fees to entice and attract more clients. On the other hand, Amazon should materialize on making their products better besides competing with their close competitor on price. Reference Harvard business school.(2012). Bay, Inc. and Amazon.com (A) and (B). Source document